Amazon customers are familiar with our personalized product recommendations—they’re front and center for customers on Amazon.com, as well as the Amazon Appstore for Android’s web store. Amazon’s recommendation engine ensures that each customer is receiving suggestions of other products based on their past purchases, making shopping convenient and allowing them to discover new products that they may be interested in. The same recommendation technology is now included on the Kindle Fire HD and all-new Kindle Fire.

Customers will see recommendations of other apps that they may enjoy right on the carousel of the Kindle Fire HD and all-new Kindle Fire. In the example below, you can see that customers who are downloading USA TODAYalso are commonly downloading TuneIn Radio Pro, Scrabble and CalenGoo.

From within the “Apps” category, customers are presented with another way to discover new apps. There’s the “Recommended for You” section, featuring apps personalized to the customer’s past downloads, and “New for You”, specifically featuring only new apps that they may be interested in.

Recommended apps are also featured on every app’s product page on the web, Kindle Fire tablets and in our smartphone app. Apps are featured in the “Customers Who Bought This App Also Bought” section based on similarities between customers downloading your apps and other apps on Amazon. For example, customers who downloaded Scope also are consistently downloading Minecraft – Pocket Edition, Temple Run: Brave and textPlus GOLD. This extends outside of just the Amazon Appstore too – if customers are buying any product on Amazon and also buying your app, the recommendation will show there, and vice versa. This means you may see toys or books within this area on your app, or your app may be featured similarly on a product in the Home or Video Games stores.

Improving app discovery is just another way that Amazon helps you grow your business. As a developer, all you need to do is submit your apps in the Mobile App Distribution Portal. We will take care of making sure your apps are presented in front of the right customers.