In a previous post, we talked about automated marketing for apps in the Amazon Appstore for Android. On top of automated marketing, Amazon is constantly striving to achieve an excellent customer experience through timely merchandising of relevant products across Amazon.com.
Occasionally, we can market apps from our store in other Amazon storefronts when the content is compelling and the right fit. This placement is a win-win for customers and developers. It brings relevant information to customers and can increase impressions and hopefully downloads of an app for developers. Here is an example of a “right roto,” or an ad that appears on the right of a page, for the TurboTax SnapTax app in Amazon’s tax storefront.
On top of showcasing the TurboTax SnapTax app, we incorporated a “shoveler,” or a grouping of apps, onto the page where we’re displaying other tax-related apps that we think customers may find useful. Here is a look at the entire page:
So what makes an app the right fit for placement in other Amazon stores? Bottom line, the app content must be relevant to and/or complement other content on a page in another Amazon store.