According to the Newzoo 2016 Global Mobile Market Report, the average revenue per paying user (ARPPU) on the Amazon Appstore is $23.40, 3.2 percent higher than the Android average.
With non-game app categories expected to reach $22.5Bn globally by 2020 (a 30.2% Compound Annual Growth Rate), the report suggests that these non-game publishers should look to mobile game publishers for insights on monetization strategies and metrics (ARPPU, conversion and retention rates).
Download the report to learn more about global app market and areas of opportunity for developers.
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