Learn about the world’s three billion smartphone users according to the annual Global Mobile Market Report by Newzoo, a global leader in eSports, games, and mobile intelligence.
Here are some of the takeaways from the report:
- Across the global market, consumers will spend $92.1 billion on apps this year.
- More than three-quarters (76%) of these revenues will be generated by mobile games, while 24% will come from non-game apps.
- The number of smartphone users globally will reach three billion in 2018 and estimated to reach 3.8 billion by 2021.
- The increasing number of smartphone users means that there is ample opportunity for increased revenues as companies continue to monetize their services.
There's a bright future in the mobile space as smartphones have enough processing power to rival certain laptops; this allows them to deliver more complex, immersive, and competitive experiences. With competitive mobile experiences, there are more opportunities for tournaments and reward systems. Amazon GameOn helps developers take it one step further by offering digital awards and real-world prizes for players.
This is a complete overview of the world's mobile market and includes data-backed forecasts and knowledge-packaged features about the market trends driving the mobile landscape.
Please note: the report will automatically be downloaded in your browser. If the download does not get initiated, check your pop-up blocker settings in your browser.