We’re excited to announce that Vungle’s industry-leading performance marketing platform is now available on Fire tablets and the Amazon Appstore. With full support for Vungle’s SDK on Fire OS, Appstore developers now have access to new ways to monetize by offering in-app video ads and increase user engagement for their apps and games. Get started today by downloading the Vungle 5.3.0 SDK from their website.
Vungle is trusted by 50,000+ mobile apps worldwide with key developer partners such as Supercell, King, Zynga, EA, Ubisoft, Smule and MZ. Vungle serves 3.5 billion video views per month on over 900 million unique devices, and is consistently ranked #1 for cross-platform user retention by industry mobile performance indexes.
"Fire tablet users are a rapidly growing and sought-after audience. With Vungle’s support for Fire tablets, our advertisers can now tap into this valuable user base,” said Zain Jaffer, CEO of Vungle. “We have made a strategic investment in our support for the Amazon platform, and Vungle is the first performance marketing platform with support for Fire OS, Android, iOS and Windows. This support provides publishers and advertisers the ability to reach consumers with highly relevant, targeted video advertising on almost any device, anywhere in the world.”
Since the introduction of in-app purchases, monetizing non-paying users has been a challenge. The advent of rewarded video has steadily changed this while preserving, and in many cases boosting, the user’s experience. By supporting Amazon Appstore, Vungle’s new SDK allows developers another way to monetize their apps and games.
To learn more about how to implement the SDK in your project, check out the getting started guide which walks you through the process of integrating video ads into your Android app or download the SDK directly.
- Jesse Freeman (@jessefreeman)