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Certify Your Device with Works with Alexa

Works with Alexa is a certification program that raises the bar on responsiveness, reliability, and functionality, ensuring your customers have the best smart home experiences. When your products are certified, they can carry the Works with Alexa badge in the Amazon Smart Home Store and on product packaging. This increases customer confidence that your products integrate seamlessly with Alexa, which in turn increases traffic to your products in the Amazon Smart Home Store and offline channels.

This topic outlines the steps to certify your product as Works with Alexa and request the badge for your products.

Review the Works with Alexa program guidelines

Smart home device manufacturers must comply with the Works with Alexa Program Guidelines to be eligible to apply for Works with Alexa certification. Works with Alexa certification is required to use the Works with Alexa badge.

Determine how your device should connect to Alexa

Devices can be certified as Works with Alexa if they connect to Alexa in one of the following ways:

  • Connect via serial port integration on device through Alexa Connect Kit.
  • Connect directly to Alexa locally via the Zigbee protocol.
  • Connect to Alexa via an Alexa skill that is published in the skill store. If your device does not have an accompanying skill, see Understand the Smart Home Skill API to learn how to build one. We will only process applications for certification after your skill is developed and ready to be published.
  • Connect via a secondary device, such as a hub, that is controlled by an Alexa skill provided by the hub manufacturer.
  • Connect via a pre-certified IoT service provider, such as Tuya.

If you don't have an Alexa skill for your product, or your product doesn't work locally with Zigbee or with a hub, you will need to create an Alexa skill that meets the WWA requirements. As a part of this, you will need to write code that interacts with your device cloud to perform operations such as turning your device off and on and adjusting its settings. For more information, see Works with Alexa Requirements.

Submit your products for Works with Alexa certification

Once you have created and tested your Alexa integration, you can move on to Works with Alexa certification. We recommend that you allocate at least one month for the certification process. You use the Works with Alexa console to apply for certification, to track the certification progress of your different products, and to request your badges after you pass certification. For more information, see WWA Console.

Display the Works with Alexa badge on Amazon.com

When your products are certified, the Works with Alexa badge will automatically be applied on Amazon.com for the ASINs you specified on your WWA submission form.

If your ASIN has changed or a new ASIN has been created for the certified product, contact wwa-support@amazon.com with the new ASIN, testing project identification number, and date of certification.

If you have received confirmation from Amazon that your product has been certified with a specific ASIN and the badge is not appearing on Amazon.com, please contact wwa-support@amazon.com with the ASIN, testing project identification number, and date of certification.

Add the Works with Alexa badge to your marketing materials

After receiving Works with Alexa certification, you are also eligible to apply to use the Works with Alexa badge on product packaging and other marketing materials. All marketing materials must comply with the Works with Alexa Trademark Usage Guidelines and the Badge Guidelines. Submit your materials to wwa-review@amazon.com for review.