Customer-facing email content that you can provide
Amazon sends an email to customers in the following situations:
- When an Order Reference object is confirmed
- Any time that funds are captured
- Any time that a refund is issued
- Any time that a payment method is changed
Amazon supplies most of the content for the emails, but you can provide several elements within the body of the message. The following table lists the customer-facing email content that you can define based on account settings and API operation parameters:
Email field | Source |
Merchant customer service email address | Specified when you set up your Amazon merchant account or from the Seller Central Settings section under Account Info. |
Merchant customer service phone number | Specified when you set up your Amazon merchant account or from the Seller Central Settings section under Account Info. |
Merchant store name | Specified when you set up your Amazon merchant account or from the Seller Central Settings section under Account Info. Can be overridden by specifying the StoreName request parameter of the SetOrderReferenceDetails operation. |
Merchant order identifier | Specified in the SellerOrderId request parameter of the SetOrderReferenceDetails operation. |
Total order amount | Specified in the OrderTotal request parameter of the SetOrderReferenceDetails operation. |
Order date | The date and time when the Order Reference object is confirmed and moves to the Open state. |
Merchant note | Specified in the SellerNote request parameter of the SetOrderReferenceDetails operation, the Authorize operation, the Capture operation, or the Refund operation. |
Best practices
As a best practice, we recommend that you set the following information in your API calls:
- Order total
- Store name
- Merchant order ID
- Merchant note
Setting the store name and merchant information affects the details that appear in the following:
- Customer emails and account status
- Information that is returned to you in IPN messages
- Settlement and transaction reports
If you have multiple stores and sites, you can filter settlement reports by store name.
You can compare and reconcile reports with your SellerOrderId.
Purchase notification emails
When your customer authenticates with Amazon, Amazon Pay and Login with Amazon creates a system object called the Order Reference object, and you then call the SetOrderReferenceDetails operation to set additional attributes in the Order Reference object.
The screenshot below shows a part of a Purchase notification email that is sent to a customer. Note the numbered fields and the corresponding parameter in the Order Reference object that is used to populate that field.
Notes:
- You specify the merchant information email address and phone number (shown in the screenshot as "customerservice@courtandcherry.com" and "888-555-5678," respectively) when you set up your Amazon merchant account or anytime from Seller Central in the Settings section under Account Info. The SetOrderReferenceDetails API call cannot override them.
- As long as there are no authorizations made on the order, the Purchase notification email is not sent in two cases:
- When the merchant cancels the transaction (CancelOrderReference) within 5 minutes of confirmation (ConfirmOrderReference).
- When OrderReference is closed within 5 minutes of confirmation of the OrderReference (ConfirmOrderReference).
1 |
Merchant information is populated with the store name:
&OrderReferenceAttributes.SellerOrderAttributes.StoreName If this attribute is not set, the store name defaults to one specified during registration. Example: &OrderReferenceAttributes.SellerOrderAttributes.StoreName=CourtandCherry.com |
2 |
Authorized amount is set by two parameters:
&OrderReferenceAttributes.OrderTotal.Amount &OrderReferenceAttributes.OrderTotal.CurrencyCode Example: &OrderReferenceAttributes.OrderTotal.Amount=31.99 &OrderReferenceAttributes.OrderTotal.CurrencyCode=USD |
3 |
Merchant order ID:
&OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId
Example: &OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId=5678-23 |
4 |
Note from the merchant (shown here as "Your order for Blue Shoes"):
&OrderReferenceAttributes.SellerNote
Example: &OrderReferenceAttributes.SellerNote=Your%20order%20for%20Blue%20Shoes |
Charge notification emails
Charge notification emails show parameters similar to refund notification emails, as shown in the screenshot below:
Note: You specify the merchant information email address and phone number (shown in the screenshot as "customerservice@courtandcherry.com" and "888-555-5678," respectively) when you set up your Amazon merchant account or anytime from Seller Central in the Settings section under Account Info. The SetOrderReferenceDetails API call cannot override them.
1 |
Merchant information is populated with the store name:
&OrderReferenceAttributes.SellerOrderAttributes.StoreName If this attribute is not set, the store name defaults to one specified during registration. Example: &OrderReferenceAttributes.SellerOrderAttributes.StoreName=CourtandCherry.com |
3 |
MerchantOrder ID:
&OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId Example: &OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId=5678-23 |
6 |
Note from the merchant (shown here as "Your order for Blue Shoes"):
&SellerCaptureNote Example: &SellerCaptureNote=Your%20order%20for%20Blue%20Shoes |
7 |
Total amount charged appears in the opening sentence of the email as well as the Summary section and is set by two parameters:
&CaptureAmount.Amount &CaptureAmount.CurrencyCode Example: &CaptureAmount.Amount=106 &CaptureAmount.CurrencyCode=USD |
Refund notification emails
The screenshot below shows a Refund notification email. Note that the store name and merchant order ID come from the Order Reference and that some of the information in the email comes from the call to the refund operation.
Note: You specify the merchant information email address and phone number (shown in the screenshot as "customerservice@courtandcherry.com" and "888-555-5678," respectively) when you set up your Amazon merchant account or anytime from Seller Central in the Settings section under Account Info. The SetOrderReferenceDetails API call cannot override them.
1 |
Merchant information is populated with the store name:
&OrderReferenceAttributes.SellerOrderAttributes.StoreName If this attribute is not set, the store name defaults to one specified during registration. Example: &OrderReferenceAttributes.SellerOrderAttributes.StoreName=CourtandCherry.com |
3 |
Merchant order ID:
&OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId Example: &OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId=5678-23 |
6 |
Note from the merchant (shown here as "Refund for Blue Shoes"):
&SellerRefundNote Example: &SellerRefundNote=Refund%20for%20Blue%20Shoes |
7 |
Total amount refunded appears in the opening sentence of the email as well as in the Summary section and is set by two parameters:
&RefundAmount.Amount &RefundAmount.CurrencyCode Example: &RefundAmount.Amount=83.50 &RefundAmount.CurrencyCode=USD |
Payment method updated emails
The payment method updated email parameters are similar to those in the refund notification email, as shown in the screenshot below:
Note: You specify the merchant information email address and phone number (shown in the screenshot as "customerservice@courtandcherry.com" and "888-555-5678," respectively) when you set up your Amazon merchant account or anytime from Seller Central in the Settings section under Account Info. The SetOrderReferenceDetails API call cannot override them.
1 |
Merchant information is populated with the store name:
&OrderReferenceAttributes.SellerOrderAttributes.StoreName If this attribute is not set, the store name defaults to one specified during registration. Example: &OrderReferenceAttributes.SellerOrderAttributes.StoreName=CourtandCherry.com |
3 |
Merchant order ID:
&OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId Example: &OrderReferenceAttributes.SellerOrderAttributes.SellerOrderId=5678-23 |
6 |
Note from the merchant (shown here as "charging to your Blue Shoes order"):
&SellerCaptureNote Example: &SellerCaptureNote= Charging%20to%20your%20for%20Blue%20Shoes%20order |