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Certify Your Device with Works with Amazon Alexa

Works with Amazon Alexa is a certification program that raises the bar on responsiveness, reliability, and functionality, ensuring your customers have the best smart home experiences. When your products are certified, they can carry the Works with Amazon Alexa badge in the Amazon Smart Home Store and on product packaging. This increases customer confidence that your products integrate seamlessly with Alexa, which in turn increases traffic to your products in the Amazon Smart Home Store and offline channels.

This topic outlines the steps to certify your product as Works with Amazon Alexa and request the badge for your products.

Review the Works with Amazon Alexa program guidelines

Smart home device manufacturers must comply with the Works with Amazon Alexa Program Guidelines to be eligible to apply for Works with Amazon Alexa certification. Works with Amazon Alexa certification is required to use the Works with Amazon Alexa badge.

Determine Your Alexa Integration

Devices can be certified as Works with Amazon Alexa if they integrate with Alexa in one of the following three ways:

  • Communicate with Alexa via integration with Echo Plus
  • Communicate with Alexa via a hub that has a smart home skill associated with it
  • Communicate with Alexa via a smart home skill

If you don’t have a smart home skill for your products, or your products don’t work with Echo Plus or a hub that has a smart home skill that meets the WWAA requirements, you will need to create a smart home skill using the Smart Home Skill API. As a part of this, you will need to write code that interacts with your device cloud to perform operations such as turning your devices off and on and adjusting their settings. For more information, see Works with Amazon Alexa Requirements for a Smart Home Skill.

Your application for Works with Amazon Alexa certification can be processed regardless of the stage your skill is in, however your product will not be certified as Works with Alexa until your Smart Home skill is live in the skill store. You are encouraged to submit your application after you have completed skill development.

Submit your products for testing

Once you have created and tested your Alexa integration, you can move on to the next step, which is completing the Works With Amazon Alexa application.

Follow these steps:

  • Get the submission form: When you are ready, request the WWAA submission form. Once you get the form, you will be asked to provide information such as your name, your company name, ASINs for your products, smart home skill details (if applicable) and more. Once you submit this form, your eligibility will be verified in the order in which your request was received.
  • Submit your products for testing: If eligibility is established, you will be contacted by a representative from the test facility within 48 hours with instructions on how to get your products to the certification facility.
  • Go through device testing process: Work with the test facility to get your products through certification. The test facility will provide information such as the cost to certify your products. If for any reason your products do not initially pass certification, the certification facility will provide you with information about test failures so you can take steps to correct the issues. Each time you submit your products for certification, there will be a fee assessed by the testing facility. You will receive a certification confirmation ID once your products have been successfully certified.

Get your Works with Amazon Alexa badge

Once your products have passed the certification tests, they will be listed on the Alexa Smart Home Store. You will receive smart home go-to-market guidelines that explain how to use the Works with Amazon Alexa badge in your detail pages and offline merchandising. Your use of the Works with Amazon Alexa badge must always comply with these guidelines and with the Works with Amazon Alexa Trademark Usage Guidelines.