In September, Amazon announced the availability of Amazon Echo outside the US, in the UK and Germany. At the same time, Amazon announced the all-new version of the groundbreaking Echo Dot for under $50, so customers can add Alexa to any room in their homes. Recently, Forrester reported on this expansion and shared the importance of expanding to voice as a customer interaction channel. Companies across the world have fair warning, voice-based intelligent agents (IAs) are here to stay.
“CMOs who don’t already have a plan for dealing with the expanding influence of voice as a customer interaction channel now have fair warning: Voice-based intelligent agents (IAs) are here to stay.” – "Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global", by James McQuivey, Forrester Research, Inc., September 14, 2016
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