Now that you can earn money for eligible skills that drive the highest customer engagement, we know engagement is top of mind for many of you. To help you maximize the impact of your work, we analyzed our skill selection from the customers’ perspective.

What makes a skill engaging for customers? And what keeps customers coming back over time? To find out, we examined the skills that see the highest consistent customer engagement. We learned that these top performers share seven common qualities:

1. The skill makes a task faster and easier with voice
2. The skill has an intuitive and memorable name
3. The skill sets clear expectations on what it can do
4. The skill minimizes friction
5. The skill surprises and delights customers
6. The skill delivers fresh content
7. The skill is consistently reliable

We dove deeper into these tips in a recent webinar which is now available on-demand. You can also download our guide, 7 Tips for Building Standout Skills Your Customers Will Love.

Additional Resources

During the webinar, we received a number of questions about the skill-building journey. Here are some helpful resources that address your questions: 

UserID & Account Linking: Enable a Personal Experience While Minimizing Friction

• Documentation: Personalize the Customer Experience
• Blog Post: 10 Tips for Successfully Adding Account Linking to Your Alexa Skill

Skill Beta-Testing Tool: Gather Feedback and Make Improvements

• Documentation: Skills Beta Testing for Alexa Skills
• Blog Post: Improve Skill Quality with the New Beta Testing Tool for Alexa Skills

Designing for Voice: Create Natural, Conversational Interactions

• Amazon Alexa Voice Design Guide

Building Skills for Echo Show: Optimize Your Skills for the Screen

• Blog Post: How to Build Alexa Skills for Echo Show
• Blog Post: Designing Skills for Echo Show: Choosing the Right Display Template
• Blog Post: Designing Skills for Echo Show: Choosing the Right List Template

Download our guide or watch our on-demand webinar to start building your best skill. We can’t wait to see what you build.

Build Engaging Skills, Earn Money

Every month, developers can earn money for eligible skills that drive some of the highest customer engagement. Eligible skill categories include: Games, Trivia & Accessories; Education & Reference; Food & Drink; Health & Fitness; Lifestyle; Music & Audio; and Productivity. Learn more and start building today.