When Fire TV launched in 2014, we set out to revolutionize the smart TV experience.
We introduced a future where entertainment was not just about what you watched, but how you watched it. Fire TV has been at the forefront of streaming innovation ever since, constantly pushing boundaries to enhance the entertainment experience and make TVs more intelligent, accessible, and connected. From putting content, not apps, first—with the introduction of seamless and intuitive voice search—to unlocking creativity with AI Art, Fire TV has reimagined smart TVs over the past decade. Let's look back on Fire TV's journey to becoming the world’s most popular streaming media player family and our team's proudest moments and biggest innovations.
The first Fire TV device launched in 2014, revolutionizing the way our customers interacted with their TVs, thanks to voice integration and content-first design. The first Fire TV device included a mic button on its remote, which paved the way for searching and controlling your TV with just your voice.
The first integration of the Fire TV Experience into a TV manufacturer’s hardware was introduced in 2017, with the Element Fire TV Edition. This allowed the Fire TV operating system to be integrated natively into third-party TVs, bringing the experience customers loved directly to their TV. Since launching in 2017, we’ve launched over 280 televisions around the world with Fire TV built in—including Insignia, Toshiba, TCL, and Hisense smart TVs—and this number continues to grow.
Fire TV also launched the Fire TV Ambient Experience, which transforms the TV into a beautiful, always-smart display that highlights important information or reminders. Learn more about the Fire TV Ambient Experience.
Fire TV rolled out AI Art to the Fire TV Ambient Experience, which enables customers to create artwork masterpieces using generative AI. And we’re introducing a new search experience that combines AI with Fire TV’s extensive entertainment library: Customers can ask Alexa to find personalized content using natural language. For example, you can say things like: “Alexa, what movie has the line, 'You're killing me Smalls?'”
Over the last 10 years, Fire TV has reimagined smart TVs. As we look to the future, Fire TV remains committed to bringing customers the best that technology has to offer, and delivering intelligent, connected entertainment that’s accessible to all.
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