Alexa Skills Kit > Get Deeper > Personalization APIs

Personalization APIs

Use these capabilities of the Alexa Skills Kit (ASK) to provide your skills with additional context, so your customers can engage differently based on variables like location, device type, or who is speaking.

By Location

Device Address

Your skill can use a device's address data (with permission) to understand geographic locations and enhance the interaction. For example, a skill personalized by customer address could offer nearby store locations or restaurant recommendations.

See Documentation

Geo-coordinates

Location services are for skills that work with mobile Alexa devices. Your skill can ask a customer's permission to obtain the real-time location of their Alexa device to help provide enhanced services while they’re on the go.

See Documentation

In the Car

When a user interacts with Alexa from an automotive endpoint, the user's request to Alexa includes the Automotive property, which you can use to adapt your skill responses.

See Documentation

Time Zones and Other Settings

Alexa customers can set preferences for time zone, distance measuring unit, and temperature measurement unit in the Alexa app. The Alexa Settings APIs allow you to retrieve customer preferences for these settings so you can customize how you communicate with them.

See Documentation

By Device Type

System and Context

When a customer interacts with your skill, your service receives a POST request containing a JSON body. This object will give you information including the device’s support for audio, video, and the Alexa Presentation Language (APL), as well as the locale of the customer. Use this to personalize the experience for the device and customer.

See Documentation

By Speaker

Voice Profiles

Use voice profiles to let your custom skill understand who is speaking and help you personalize their experience. Your customers simply speak and Alexa helps you link the right household member accounts, remember preferences, and provide more accurate and customized responses.

See Documentation