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March 09, 2016Kaitlin Simpson
Spanish Footballer Gerard Piqué founded Kerad Games in 2012 and went on to create and distribute popular football games. In December 2015, Gerard Piqué launched Final Kick in Amazon Underground making the game 100% free for Amazon Underground customers. Final Kick is a freemium game where customers pay for in-app purchases on all other platforms, but those in-app purchase are 100% free on Amazon Underground. We recently sat down with Piqué to learn about Final Kick and how they have seen an increase in downloads and revenue since launching in Amazon Underground.
“The mobile game industry moved a few years ago from paid to freemium. I see the Amazon Underground model as the new big movement for the mobile game industry,” said Gerard Piqué, owner of Kerad Games. “We saw immediately that Final Kick was perfect for Underground so we decided to join the Underground program and become a launch partner. We are very happy to collaborate so closely with Amazon.”
Amazon Underground helps attract more users with the promise of 100% free content that customers have to pay for in other Appstores. Kerad Games has experienced this growth first hand. Since launching Final Kick in Amazon Underground, they have seen a 900% increase in average monthly downloads.
Amazon Underground developers are paid based on the amount of time customers spend in the app. The longer a customer plays, the more the developer is paid. For Kerad Games, this model is working, as they have seen that Final Kick customers play twice as long in Amazon Underground than on Google Play. Increased usage means higher revenue for Kerad Games. This is why they have seen their average monthly revenue on Final Kick increase by over 1500%.
“Final Kick has been available in Amazon Underground since December and we have already seen strong engagement from Amazon Underground customers,” said Gerard Piqué, Founder of Kerad Games. “Amazon Underground users play twice as long as the users of our Google Play version.”
If you want to submit your own app or game for Amazon Underground, simply follow these three easy steps:
1. Prepare Your App – Learn how to get your app ready.
2. Register for Free – Sign up for your Amazon developer account.
3. Submit Your App – Opt in to Amazon Underground during the submission process.
Amazon Underground is a new app for Android phones and is available on Fire tablets, which brings together the best of the Amazon mobile shopping app and adds a brand new benefit, over one thousand free versions of apps and games that normally cost money to download and play (including unlimited, free in-app items). Amazon Underground offers an innovative new monetization approach for developers. Amazon pays developers for every minute Underground customers use their app or game such that developers no longer have to charge customers for their apps for in-app items.