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Certify Your Device with Works with Alexa

Works with Alexa is a certification program that raises the bar on responsiveness, reliability, and functionality, ensuring your customers have the best smart home experiences. When your products are certified, they can carry the Works with Alexa badge in the Amazon Smart Home Store and on product packaging. This increases customer confidence that your products integrate seamlessly with Alexa, which in turn increases traffic to your products in the Amazon Smart Home Store and offline channels.

This topic outlines the steps to certify your product as Works with Alexa and request the badge for your products.

Review the Works with Alexa program guidelines

Smart home device manufacturers must comply with the Works with Alexa Program Guidelines to be eligible to apply for Works with Alexa certification. Works with Alexa certification is required to use the Works with Alexa badge.

Determine how your device should connect to Alexa

Devices can be certified as Works with Alexa if they connect to Alexa in one of the following ways:

  • Connect via serial port integration on device through Alexa Connect Kit.
  • Connect directly to Alexa locally via the Zigbee protocol.
  • Connect to Alexa via an Alexa skill that is published in the skill store. If your device does not have an accompanying skill, see Understand the Smart Home Skill API to learn how to build one. We will only process applications for certification after your skill is developed and ready to be published.
  • Connect via a secondary device, such as a hub, that is controlled by an Alexa skill provided by the hub manufacturer.
  • Connect via a pre-certified IoT service provider, such as Tuya.

If you don't have an Alexa skill for your product, or your product doesn't work locally with Zigbee or with a hub, you will need to create an Alexa skill that meets the WWA requirements. As a part of this, you will need to write code that interacts with your device cloud to perform operations such as turning your device off and on and adjusting its settings. For more information, see Works with Alexa Requirements.

Submit your products for Works with Alexa certification

Once you have created and tested your Alexa integration, you can move on to Works with Alexa certification. It is recommended to budget at least one month for certification process.

Follow these steps:

  • Get the submission form: When you are ready, access the WWA submission form. You will be asked to provide information such as your name, your company name, unique product identifiers such as UPC codes and ASINs , how your device connects to Alexa, and more. A completed sample form is also available for review.
  • Verify eligibility: After you complete this form, submit it to wwa-support@amazon.com. Your product's eligibility will be verified in the order in which your request was received.
  • Confirm test scope If eligibility is established, Amazon will communicate the scope of the certification testing for confirmation. Testing scope is determined by:
    • Products types and how they connect to Alexa. Capabilities identify which tests to execute.
    • Number of products. If you have multiple similar products with the same functionality, a representative subset will be tested.
    • Smart home service endpoint location (for products that connect to Alexa with a smart home skill). The first time your product is certified, it undergoes end-to-end skill functionality and user experience tests, including the Alexa mobile app, any other relevant mobile apps, and Lambda function testing. When you request certification for a new region/country marketplace, your product will be automatically certified if the new region uses a previously tested Smart Home service endpoint. If the certification request requires a new geographic-specific service endpoint for the skill, your product will undergo abridged Lambda function testing. For more information on Lambda function regions, see Develop Smart Home Skills for Multiple Languages.
  • Submit your products for testing: If eligibility is established, you will be contacted by a representative from the test facility within 48 hours with instructions on how to get your products to the certification facility.
  • Accept testing fee quote: Each time you submit your products for certification, there will be a fee assessed by the testing facility. The test facility will provide information such as the cost to certify your products and an expected time line for testing.
  • Go through device testing process: Work with the test facility to get your products through device certification testing. You can expect a round of certification testing to take about 10 business days. If for any reason your products do not initially pass certification, the test facility will provide you with a list of test failures so that you can take steps to correct the issues. If you have questions about the failures or want to resubmit your products, please contact us. You will receive confirmation from the test facility after your products have successfully passed testing.
  • Complete certification: You will receive notification from an Amazon representative when your product has successfully passed testing and is Works with Alexa certified.

Display the Works with Alexa badge on Amazon.com

When your products are certified, the Works with Alexa badge will automatically be applied on Amazon.com for the ASINs you specified on your WWA submission form.

If your ASIN has changed or a new ASIN has been created for the certified product, contact wwa-support@amazon.com with the new ASIN, testing project identification number, and date of certification.

If you have received confirmation from Amazon that your product has been certified with a specific ASIN and the badge is not appearing on Amazon.com, please contact wwa-support@amazon.com with the ASIN, testing project identification number, and date of certification.

Add the Works with Alexa badge to your marketing materials

After receiving Works with Alexa certification, you are also eligible to apply to use the Works with Alexa badge on product packaging and other marketing materials. All marketing materials must comply with the Works with Alexa Trademark Usage Guidelines and the Badge Guidelines. Submit your materials to wwa-review@amazon.com for review.