Amazon Mobile Ads API

Introducing the Amazon Mobile Ads API

The Amazon Mobile Ads API is an in-app display advertising API, which offers:

  • Monetization opportunity with great eCPM
  • High-quality ads from Amazon and brand advertisers
  • Easy integration and revenue tracking through a single portal
  • Distribution at scale through Amazon and other Android platforms

Download SDK

The Amazon Mobile Ads API is now part of the Amazon Mobile App SDK.
By downloading our SDK, you agree to our Program Materials License Agreement and, if you use the Mobile Ads API, the Mobile Ad Network Publisher Agreement.

Success stories using the Amazon Mobile Ads API

“The $2.87 eCPM we saw through Amazon far exceeded our expectation. Now we’re racing to get Amazon integrated in all of our apps across all Android stores.”

--Mahesh Khambadkone, Co-Founder of Games2Win (Parking Frenzy)

View Case Study | Download PDF

Games2Win Finds Winning Ad Solution for Kindle Apps in Amazon Mobile Ads API with up to $2.87 eCPM

Search for Kindle Apps Ad Solution

Games2Win always believed their ad revenue from their Kindle Apps could do better. Just like many mobile game developers relying on advertising for a significant portion of its revenue, they continually evaluate the performance of their ad networks.

Amazon Mobile Ads API Trial

Games2Win decided to try the Amazon Mobile Ads API after its release. The plan was to test its performance in one of their mid-size Kindle Fire apps. Eventually, they would expand the Amazon Mobile Ads API to other flagship games such as Parking Frenzy and Dating Frenzy if the results proved positive.

Strong Performance and Broad Deployment on Android

Games2Win found a good reason to accelerate adoption of the Amazon Mobile Ads API across their catalog. Amazon delivered 733% better than any other ad network Games2Win tested with a $1.25 eCPM.* Dating Frenzy achieved similar results, proving the initial success was no fluke. Parking Frenzy rose to $1.85 eCPM, and Perfect Date hit an all-time high of $2.87 eCPM. Games2Win was pleasantly surprised, to say the least.

Recipe for Success

Games2Win shares the following best practices with other developers based on their experience.

Incorporate ads in to the app early in the design phase. “Integrate the ads into the game early on. Don’t rely on using the pre-provided demo app to prove that ads work,” says Kamalakannan Jothi, Head of Games Technology. “Depending on the platform you are developing on, understand how its plugins are integrated. This makes any debugging much easier.” Games2Win creates its games using Adobe AIR and Unity3D.

Jothi also recommends calling the Amazon Mobile Ad Network first to take advantage of the high eCPM then using a mediation layer to call other third-party ad networks afterwards. Take advantage of open source and commercial plug-ins when possible to avoid having to roll your own.

*Performance may vary by app.

About Games2Win

Games2Win (g2w) is a casual games company that has clocked 35 million downloads across all mobile stores in just one year.

“We switched to Amazon from another major ad network and have seen revenue lift of 200%. Now, I call Amazon first, then another network, so my overall revenue increased 250%. The results from Amazon have greatly exceeded our expectations.”

--James Farrier, Founder (Simple-List Free)

“We decided to try Amazon's ads because our overall revenue and eCPM was low on tablets when we were using another network. We initially integrated the Amazon Mobile Ads API in one of our apps distributed through Amazon since the majority of our users there are on Kindle Fire devices. Our effort has paid off! We saw eCPM jump 300% and our revenue doubled even though fill rate was lower at the beginning. Now we have the Mobile Ads API integrated in all our free apps distributed through Amazon.”

--Anatoly Lubarsky, Founder of (Baby Adopter)

Implementing the Amazon Mobile Ads API in 4 Steps

You can have your app integrated with the Amazon Mobile Ads API in minutes.
Read the Quick Start Guide
Video: Introducing Amazon Mobile Ads API
How to get started:

  1. Sign in to your Distribution Portal account. If you do not already have one, you will be prompted to create an account.
  2. Submit your payment and tax information. (Skip this step if you have already submitted this information)
  3. Get an Application Key by clicking on your app under My Apps or adding a new app.
  4. Download and integrate the Amazon Mobile Ads API. Submit your app for approval.
The Amazon Mobile Ads API serves ads to U.S. users and works with mobile apps on Kindle Fire, Kindle Fire HD, and Android phones and tablets. Apps that use the Amazon Mobile Ads API may be distributed through any Android platform as long as they are distributed through the Amazon Mobile App Distribution Program.

Using the API

  1. Understanding the Amazon Mobile Ads API
  2. Quick Start Guide
  3. Ad Targeting Options
  4. Event Tracking and Errors
  5. Testing Your App
  6. Submitting and Distributing Your App




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