If you’re a software or game developer, it can be a challenge to get your products in front of people, both customers and reviewers. Amazon recognizes this and has created a number of dedicated storefronts on Amazon.com for you to sell your software and games. Each application, game, and virtual good has a product detail page and can be found by customers in search results, search refinements, recommendation widgets, and bestseller lists across Amazon.
It’s easy to submit your software or game to Amazon. You’ll need to first create a developer account if you haven’t already. After you sign-in, click ‘Add New App’ and select PC & Mac to create a new entry and present a form where you can enter general information about the digital software or video game to be sold like title, description, screenshots, platform support and minimum system requirements. (Note: Currently, self-service uploads of PC & Mac software and games are distributed only in the US.)
Digital Software and Games Store
Amazon's Digital Software store offers you a distribution channel to promote and sell your software and subscriptions to millions of Amazon customers. When customers purchase a software download or subscription, the title is added to their Games & Software Library where they can access product keys, view all purchased software, and manage subscriptions.
Indie Games Store
The Indie Games Store is a dedicated storefront designed to specifically help indie game developers with promoting their PC, Mac, and browser-based games while helping gamers discover a large and growing selection of innovative indie games. The dedicated indie-specific storefront offers indie developers several programs to increase discoverability. These include Indie Spotlight, Indie Bundles, and the Indie Gamer's Choice which puts two indie games head-to-head and allows players to vote on their favorite title to become the Indie Gamer’s Choice, which is featured in the store.