By rotating the device around the X, Y, and Z axes, the Fire phone enables new forms of interaction.
Small rotation around the Y axis.
Big rotation around the Y axis.
Rotation around the Z axis.
Big rotation around the X axis.
Rewards close inspection.
Makes the primary UI clean and glanceable by distilling it to only essential information.
Reveals secondary information.
Be soft, not loud.
Used only in the app's primary panel.
Introduces playfulness and delight.
Users tilt the Fire phone to access left and right panels.
Contains app navigation and controls.
Selecting something from the left panel changes the view in the primary panel.
The primary content space of an app and where most of the action takes place.
Contains contextual information that is closely related to the content in the primary panel.
Encourages serendipity: “I didn’t know I needed/wanted that, but it’s perfect!”
Saves time and steps by getting customers to what they want quicker.
Reveals System Chrome, which provides access to quick actions and global search.
The ones you know and love
- Zoom (maps, photos, browser)
- Toggle aspect ratio (video)
- Enter immersive text view (periodicals)
Press and Hold
- Begin drag and drop
- Show context menu
- Zoom (maps, photos, browser, products)
- Scroll lists, pages, and carousels
- Navigate gallery detail views
- Pan map
- Next/previous song
- Video fast forward or rewind
- Scroll lists and grids
- Pan map
- Unlock device
- Answer phone call
- Change volume
Drag and Drop
- Reorder list or grid items