Announcing Kindle Fire HD and Development Resources! - Amazon Mobile App Distribution Blog

Announcing Kindle Fire HD and Development Resources!

Announcing the all-new Kindle Fire HD family of tablets,with stunning 7" and 8.9" high-definition displays, and the all-new Kindle Fire! The 8.9” screen on Kindle Fire HD features an incredible 254pixels per inch, the highest resolution of any of our tablets. And Kindle Fire HD’s 7” screen has a stunning 1280 x 800 HD display that gives customers deep,detailed contrast and rich, natural color in breathtaking high definition.

Kindle Fire is the #1 best-selling product across millions of items available on Amazon, and developing for Kindle Fire allows you to grow your business by engaging new customers and monetizing your app. Millions of Kindle Fire customers have already bought apps, and customers who buy Kindle tablets are pre-registered, so they can immediately begin downloading and playing apps.Because our 1-Click purchase experience is secure and easy to use, it increases conversion rates for your apps, thereby delivering a strong return on investment.

We’ve created resources below to help you build, optimize,test, and market your apps on the new Kindle tablets, and we encourage you to get started today!

Build & Optimize Your Apps


  • Device Targeting- Target APKs to Amazon devices. For each title, you can offer separate APKs for Kindle Fire, Kindle Fire HD 7”, Kindle Fire HD 8.9”, and general Android (all non-Amazon) devices.
  • International Localization- Localizeyour app for each marketplace where Kindle Fire will be sold. Kindle Fire and Kindle Fire HD are available for pre-order today in the United Kingdom,Germany, Spain, Italy, and France.
  • Amazon Web Services- Power your apps with AmazonWeb Services. Use the AWS Android SDK to call an AWS web service API directly from your mobile apps to add scalable storage,database, or messaging infrastructure.

Test Your Apps



Submit & Market Your Apps


  • Promotional Imagery- Submitpromotional images to capture the attention of customers using colorful artwork reflecting the essence of your apps. These images are displayed prominently to Kindle Fire HD customers when they browse and shop mobile apps. Submit your 1024 x 500 pixel image in PNG or JPG format today.
  • Localized Marketing Content and Pricing- We recommend you localize your marketingcontent and pricing for each marketplace where Kindle Fire and Kindle Fire HD will be sold.


Stay in Touch with Amazon


  • Development Best Practices- We’ll be offering tips, sample code, and strategies for optimizing your apps here on our blogand via Twitter. Follow us to stay up to date.

Thank you for distributing your apps on Amazon. We’re excited to see the apps you build and optimize for our new Kindle tablets!