Automated marketing for apps in the Amazon Appstore for Android - Amazon Mobile App Distribution Blog

Automated marketing for apps in the Amazon Appstore for Android

If you’ve ever shopped on Amazon.com, you’ve likely seen items show up throughout the site based on what you recently browsed or purchased, as well as what other customers have browsed or purchased.  The same thing will be true for apps – they will show up on Amazon.com based on algorithms (which are based on customer behavior).

Let’s take a look at three of the automated placement types and how they work:

  • Search results
  • Browse based results
  • Bestsellers

Search results:
Out of the gate, your app will show up in search results across Amazon.com.  That’s the no-brainer.  Amazon has also come up with quite a few algorithms that display items relevant to the browsing customer – meaning, we deliver a more targeted audience to developers and vendors.  Simple, right? 

Browse based results:
On the Amazon.com homepage we’re constantly striving to help customers find what they’re looking for.  To do this, we often present items that are similar to what a specific customer has been browsing, or what’s in their cart or on one of their lists. 

We present these items in sections such as “More Items to Consider,” “New For You,” “Related to Items You’ve Viewed,” and more: 


Throughout the site, we also display items based on other customers’ past purchases.  Here’s where it gets interesting.  Let’s say I buy an Android tablet from Amazon’s tablet store.  Then I visit the Amazon Appstore and download the IMDb app, the Audible app, and a few games. When another customer is looking at the Android tablet in Amazon’s tablet store, they may see the apps I downloaded in a section called “Customers Who Bought This Item Also Bought”:


Other places your app may show up include “What Do Customers Ultimately Buy After Viewing This Item?”


As the name implies, this shows what customers browsed and then actually bought. 

Another interesting spot is Bestsellers within the Amazon Appstore.  We will be displaying Bestsellers separated by “Free” and “Paid” apps to make it easy for customers to find what they’re looking for.  This also helps avoid “Paid” apps getting buried under all of the “Free” apps that may be downloaded more often because they’re free.


We’re constantly striving to make the customer experience easy and to help vendors and developers get more than just a spot in a store. 

Stay tuned for more great ways to get your app(s) exposure.