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Limited Time Offer:

Send your first ad request from a qualified app and receive a guaranteed $1.50 CPM in March and April.

Send the first ad request from a qualified app* between February 4th and April 30th, 2014 and receive at least $1.50 for every 1,000 qualifying banner ad impressions displayed on the app during March and April 2014 (up to a maximum of 2 million impressions per app per month). See Terms and Conditions below for details.

* Existing apps already sending ad requests do not qualify. Existing developers who integrate the Amazon Mobile Ads API into another app for the first time will qualify. Qualifying apps may be distributed through other Android stores as long as they are also distributed through Amazon.

  1. Download the latest version of the SDK here.
  2. Integrate the SDK in your qualified app and send the first ad request between February 4th and April 30th, 2014. If you don’t have an app on Amazon yet, it’s easy to get started. Test your app using our updated testing service for free.
  3. Submit your app and earn $1.50 for every 1,000 qualifying impressions displayed on the app during March and April 2014 (up to 2 million impressions per app per month).

Quotes from Developers:

Since we first launched the Mobile Ads API in 2013, we’ve already seen developers successfully monetize their apps, earn high CPM and achieve high fill rates with quality ads from Amazon and brands like Philips and Duracell. Here are some results from developers who used Amazon Mobile Ads (of course, your results may vary):

"Amazon Mobile Ads allowed us to quit our day job. The biggest contribution Amazon provided us in monetizing our apps was through superior eCPM in their Mobile Ads SDK, which performed 215% more than other Ad Networks, and a 77% fill rate in our Word Breaker app."

--Firecracker Software

"For our apps, the Amazon Mobile Ads network generated 2x eCPM compared to AdMob and Millennial Media."

--LuckyXMobile

FAQ: 

Q: I am a new developer to the Amazon Mobile App Distribution Program. Will I qualify for the offer?

A: If you register with the Amazon Mobile App Distribution Program and meet the terms and conditions of the offer listed below, you will qualify for this offer.

Q: I have apps that have sent ad requests in the past or are sending ad requests using the Amazon Mobile Ads API. Will I qualify for the offer?

A: If you integrate the current version of the Amazon Mobile Ads API in other qualified apps and send the first ad request using the Amazon Mobile Ads API for the first time and meet the terms and conditions of the offer listed below, you will qualify for this offer.

Q: I have apps that are integrated with the Amazon Mobile Ads API that have never sent an ad request in the past. Will I qualify for the offer?

A: If your app is a qualified app, you integrate the current version of the SDK in the app and send the first ad request using the Amazon Mobile Ads API between February 3rd and April 30th and meet the terms and conditions of the offer listed below, you will qualify for this offer.

Q: I have many apps. Can multiple apps from a single developer qualify for the offer?

A: Yes, as long as the apps meet the definition of a qualified app, as described below in the terms and conditions.

Q: Why should we use the latest version of the SDK?

A: We are always updating our SDK with exciting features that help you monetize your app. We want apps participating in this promotion to integrate the latest SDK to maximize your monetization potential and minimize update work longer term.

Q: What ad format does the $1.50 CPM apply to?

A: The $1.50 CPM applies to banner ads served through the Amazon Mobile Ads API which can be used in apps distributed through the Amazon Appstore and other Android stores such as Google Play.

Q: What happens if my qualified app starts sending ad requests to the Amazon Mobile Ad Network in February?

A: Impressions served to qualified apps in February will earn the normal CPM based on the advertising campaign mix and your app performance (any additional CPM boost from the promotion will not apply).

Q: What happens after my app(s) reaches the 2 million monthly impression cap in March or April?

A: Each impression after the 2,000,000th monthly impression will earn a normal CPM based on the advertising campaign mix and your app performance (any additional CPM boost from the promotion will not apply).

Q: Will impressions served to apps distributed through other Android stores such as Google Play and Samsung Store qualify?

A: Yes, as long as the apps are distributed through the Amazon Appstore, are otherwise qualified apps, and meet the terms and conditions listed below, impressions served on apps distributed through other Android stores such as Google Play and Samsung Store will qualify for the offer.

Q: How can I confirm that my app qualifies for the offer?

A: You can go to the Mobile Ads Performance Report to see that your qualifying app(s) is earning $1.50 CPM or more for up to 2 million impressions in March and April.

Q: Can I resubmit my app during the offer period?

A: Yes, you can update your app as many time as you wish during the offer period.

Q: How will I get paid?

A: Earnings from the offer will be paid based on the regular ad earning payment schedule and payment method. Make sure to submit your Payment Information and complete the Tax Identity to show ads and to receive payments.

Q: What happens to the CPM after the offer period?

A: Your app will earn the normal CPM based on the advertising campaign mix and your app performance (any additional CPM boost from the promotion will not apply). The normal eCPM from the Amazon Mobile Ad Network is still high. See case study for details.

Q: Who should I contact if I have any questions?

A: Please submit any questions through the Contact Us Support link.

Terms and Conditions of Guaranteed CPM Offer:

·         As a promotion for serving mobile ads through the Amazon Mobile Ad Network and subject to all of the terms set forth below and in the Mobile Ad Network Publisher Agreement, Amazon will pay the Registered Developer of a Qualifying App the Guaranteed CPM for any Qualifying Impression shown during the Offer Period. 

·         As used herein,

    • Amazon” means Amazon Digital Services, Inc. or any of its affiliate companies.
    • Impression” means the display of an ad to an end user by the Amazon Mobile Ad Network.
    • Guaranteed CPM” means $1.50 per one thousand Qualifying Impressions. 
    • A “Qualifying App” is any mobile app that:
      1. runs on the Android or Kindle operating system,
      2. has integrated the Amazon Mobile Ads API using the most current version of the Amazon Mobile Ads API available at https://developer.amazon.com/sdk/mobileads.html (and not through a third party bundled SDK),
      3. is distributed through the Amazon Appstore (Qualifying Apps can also be distributed through other Android stores, as long as they are distributed through Amazon),
      4. meets the  Mobile Ad Network Program Participation Requirements, and
      5. sends its first ad request to the Amazon Mobile Ad Network between and including February 4th and April 30th, 2014. (Apps that have sent ad requests to Amazon using the Amazon Mobile Ads API prior to February 4, 2014 are not Qualifying Apps.)
    • A “Qualifying Impression” is any Impression that is:
          1. a Qualifying Event under the Mobile Ad Network Publisher Agreement,
          2. served through a Qualifying App,
          3. in response to an ad request sent to the Amazon Mobile Ad Network by a Qualifying App,
          4. during the Offer Period, and
          5. ending with the 2,000,000th Impression shown in any Offer Month.
        • An “Offer Month” begins at 12:01 a.m. (UTC) on the first calendar day of either month of the Offer Period and ends at 11:59 p.m. (UTC) on the last calendar day of the same month. (For example, March 1st to March 31st.).
        • The “Offer Period” begins at 12:01 a.m. (UTC) March 1, 2014 and ends at 11:59 p.m. (PT) April 30, 2014.
        • The “Registered Developer” means the owner of a Qualifying App, as registered with the Amazon Mobile Ad Network through the Amazon Apps & Games Developer Portal.
        • The “U.S. User” means registered U.S. customer of Amazon (regardless of where the ad request originates) or users whose ad request originates from the United States based on their IP address. 

·         Developers must agree and adhere to the Program Materials License Agreement and the Mobile Ad Network Publisher Agreement to qualify for this offer. 

·         Existing developers who integrate the Amazon Mobile Ads API into an app for the first time will qualify. 

·         There is no limit on the number of Qualifying Apps per developer. 

·         Amazon reserves the right to modify, cancel or limit this offer at any time in its discretion. 

·         The Guaranteed CPM will not be paid for any ad request in which an Impression is not returned. Amazon reserves the right to limit Impressions returned in response to ad requests from any Qualifying App, in its discretion. 

·         This offer is void where prohibited.  

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