Amazon Appstore detail pages - over the fold

During the process of submitting your app, you are required to submit information that will eventually show up on the site.  We wanted to give a little more detail around where all this information actually goes, so we’re going to dive into a real detail page and lay it out for you.

Here’s a look at a real live detail page – this is the detail page for the IMDb app in the Amazon Appstore for Android (don’t get too excited, it’s not live … yet).  Why is it called a detail page might you ask?  This is the page where customers can get details about your app – hence, detail page.  Pretty straightforward, right? 

Over the fold there are three primary places you’ll be providing content for.

   Detail-page-amazon-appstore-for-android

 

  1. Title and Vendor information: This is where we put the title of your app (in bold).  We’ll also put your vendor name here.  A nice bonus is, if you have multiple apps in the Amazon Appstore, your vendor name links to a search page that reveals all of your apps.
  2. Price: Here’s where we display how much your app costs.  If there is a promotion going on with your app, the promotion price associated with your app will be reflected here along with the original price (so customers see what a great deal they’re getting).
  3. Your app icon, video, and screenshots: Remember how we said it was important to submit compelling images?  Here’s why!  They’re up front and often the first thing customers see.  Also, customers can click into the image to see a bigger size.  

But wait, there’s more!  The scrolling part that you see at the bottom of this screenshot is a slot that is automatically created as purchases of your app pick up.  This slot is called “Customers Who Bought This Also Bought” and as the name implies, when appropriate, your app icon, title, rating, and price will show up on other item’s pages if customers bought that item and your app.  Even non-app pages!  Here’s an example: a customer buys an Android phone and then buys your app (they need to stock their phone, right?). Your app has a good shot of showing up on the bottom of that page to future customers!

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