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Why Build Alexa Skills?

Alexa is Amazon’s cloud-based voice service and the brain behind tens of millions of devices including the Echo family of devices, FireTV, Fire Tablet, and third-party devices with Alexa built-in. You can build capabilities, or skills, that make Alexa smarter and make everyday tasks faster, easier, and more delightful for customers. Tens of thousands of developers have built skills using the Alexa Skills Kit (ASK), a collection of self-service APIs, tools, documentation, and code samples. With ASK, anyone can leverage Amazon’s knowledge in voice design to build quickly and easily. Start building today to reimagine your customer experience for voice and reach customers where they are.

What You Can Do

Build Engaging Voice Experiences

Create natural, engaging voice experiences and reach and delight customers through Alexa-enabled devices. Use our SDKs, APIs, and code samples to build games, kid-friendly skills, content skills, music skills, and more. Deliver habit-forming skills that entertain, inform, and deliver value to the whole family and keep them coming back.

Add Visual and Touch Elements

Design, build, and deploy visually rich experiences to tens of millions of Alexa devices with screens. Use the Alexa Presentation Language to create voice-first, visual Alexa skills that adapt to different device types, including Echo Show, Echo Spot, Fire TV, Fire Tablet, and more. Build games that connect to Echo Buttons and turn an Echo device into a hub of interactive play.

Make Money with Alexa

When you build delightful skills with compelling content, customers win. Now you can make money with your Alexa skill in the UK. You can sell premium content to enrich your Alexa skill experience with in-skill purchasing or offer a new sales channel by selling physical goods and services with Amazon Pay for Alexa skills. You can also get paid for engaging skills that customers love most via Alexa Developer Rewards.

Example Skill Types

Explore common skill types by choosing one of the examples below.

Game Skills
Kid Skills
Content Skills
Music Skills
Alexa Skills Kit Capabilities

An Alexa skill includes a voice user interface, or VUI, to understand customer intents, and a back-end cloud service to process intents and tell Alexa how to respond. You can use capabilities in the Alexa Skills Kit to deliver both.


Alexa converts spoken words to text using automatic speech recognition (ASR), deduces the speaker’s meaning using natural language understanding (NLU), and provides the underlying customer intent to your skill.

Learn more: Alexa ASR and NLU

Native and Custom Voice Interfaces

You can take advantage of native voice user interfaces for smart home, music, video, and flash briefing skills, or define your own custom voice user interface.

Learn more: Custom interaction models

Support for Multiple Languages, Countries

You can create skills in multiple languages. A skill can support a single language or any combination of the available languages.

Learn more: Available languages

Multimodal Input and Response

You can use text-to-speech (TTS) and audio streams to respond to customer queries. You can add visual elements and touch inputs on Alexa-compatible devices with displays, and can add support for Echo Buttons.

Learn more: Multimodal experiences

In-Skill Purchasing and Amazon Pay

You can make money through Alexa skills using in-skill purchasing (ISP) or Amazon Pay for Alexa Skills. You define your product offering and price, and Amazon handles the voice purchasing flow.

Learn more: Make money with Alexa

Flexible Back End Support

You can write your back-end web service using any programming language and host it in either AWS Lambda or the HTTPS server of your choice. You can use ASK SDKs to get started quickly and take advantage of AWS promotional credits for Alexa.

Learn more: ASK SDKs and AWS credits

Meet Developers Growing a Voice Business
Richard Matthews


Vocala is one of the UK’s fastest growing voice design studios. They create top-rated voice games and interactive experiences with a portfolio that includes popular TV shows such as Deal or No Deal, Pointless and Tenable. They have also developed their own brand titles such as Trivia Blast, Driving Theory and Super Blackjack. Learn more about making money with Alexa skills.

Liam Sorta


MagicVoice.io is a voice studio aiming to push the limits of immersive technology through the research and development of new skills. With many successful skills under their belt, they focus on perfecting user experience, bleeding-edge use cases for voice, and providing true value to businesses.

Craig Wills

Hi Mum! Said Dad

HMSD is a digital product and innovation consultancy. They have developed some of the most engaging Alexa Skills including BBC Good Food and WaterAid Voices and are one of the agencies featured by Amazon at alexa.design/agencies. Learn more about making money with Alexa skills.

Your Skill-Building Journey


Get to know the Alexa Skills Kit.

Learn what's possible


Design your voice interaction.

Design for voice


Build your skill in the cloud.

Build in the cloud


Launch your skill in the Alexa Skills Store.

Launch your skill

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