Interested in learning more about selling your apps on Amazon.com and Kindle Fire? Aaron Rubenson, director of the Amazon Appstore for Android, will offer insight at CES into how developers can get in front of millions of Amazon customers  – and make money – when they sell their apps at Amazon.com.

Learn about submitting apps for Kindle Fire,  which topped Amazon.com’s “Best of 2011” list as the best-selling, most wished for, and most gifted product as determined by Amazon.com customers. Throughout December, customers purchased well over 1 million Kindle devices per week. Also on the agenda is information about programs such as in-app purchasing and Test Drive, which lets customers try an app on their computers before they buy.

Rubenson and other Amazon Appstore representatives will be available for informal discussions after the presentation.

Who:  Aaron Rubenson, Director, Amazon Appstore for Android

What:  “Selling Apps on Amazon.com and Kindle Fire”

Where:  The Venetian Meeting Rooms, Veronese 2404

When:  Friday, January 13, 9 a.m. – no R.S.V.P. needed

As an app developer, you know the importance of using external services and APIs offered by other developers. Leveraging third-party software eliminates unnecessary coding on your part and allows you to quickly bring higher-quality, feature-rich apps to market. An app can leverage the features of other apps to handle various types of requests. One common example is using a browser to handle user requests to hyperlinked text displayed in your app. Another example is launching a third-party social networking app to authenticate your user. Although on the surface these integration points appear similar-- the reality is that they can be very different. The difference lies in the mechanism used to invoke the external app.

In the first scenario, when a user clicks on a hyperlink, the action will automatically invoke an intent, which is sent to the Android system to process.  The intent, which encapsulates an operation to be performed and contains the necessary data to send to the operation, acts as the glue between two or more loosely coupled Android apps.  The Android system matches the intent to one or more activities, services, or receivers that have registered with the system. In the case of a hyperlink, typically the default browser activity will handle the intent. However, if more than one intent handler is able to process the operation (such as when a user clicks on an e-mail address), the system offers the user the option to select the intent handler they are interested in using. In the example below, an e-mail handler and the copy-paste handler are invoked after a user clicks on an e-mail address within a browser.

 


The important thing about the first scenario is that your app does not concern itself with who handles the intent, and no data is shared between the two.  Your app will defer to the user to make the appropriate selection.

In the second scenario, you will have a more tightly coupled dependency on the authentication service provided by the third-party social networking app. This means that you do not want just any social networking app to authenticate your user. Instead, you are looking for a particular app, and if that app does not exist, you will respond accordingly. 

However, before this dependency can be created, your app will need to be able to share data with the service provider. This is done by signing your app and obtaining the appropriate security key(s) from the third party to access its API.  Depending on the requirements of the service provider, you can then either bundle its library with your app or require that the third party’s app be installed on the device. 

At runtime, if you cannot resolve the dependency to the third-party app (i.e. it’s not installed), then you will want to provide the user an opportunity to install the app. This can be done by launching an intent from your app to an Amazon Appstore URL:

String url = "http://www.amazon.com/gp/mas/dl/android?p=com.amazon.mp3";
Intent intent = new Intent(Intent.ACTION_VIEW);
intent.setData(Uri.parse(url));
startActivity(intent);

The above example links the intent to the Amazon MP3 app.  To link to a different app, you can simply take the package name (“com.amazon.mp3”) and replace it with the one for the app you are depending on.  The Amazon Appstore mobile client will be configured to handle URL intents of the following pattern:

http://www.amazon.com/gp/mas/dl/android?p=<packagename>

The invocation of the intent will then provide the user the option to view the app page through the Amazon Appstore mobile client. 

From there, the user can take advantage of Amazon’s 1-Click purchase feature to download the app (paid or free).  After the user installs the third-party app, they can go back to your app’s activity and continue from there.

The following list includes some other helpful links you can use to make requests to the Amazon Appstore:

• To search the Appstore:
  
  http://www.amazon.com/gp/mas/dl/android?s=<searchtext>


• To show all apps by the developer of the app corresponding to the specified package name: 
  
  http://www.amazon.com/gp/mas/dl/android?p=<packagename>&showAll=1

Since the official launch of the Amazon Developer Portal, we have received tons of positive feedback regarding the developer registration and app submission process.  However, with the large volume of activity, it’s not surprising that developers have a few questions that are not directly answered in our FAQ.  We’ll take this opportunity to answer some of those questions:

Are you required to submit a video along with other multimedia content, such as icons and screenshots?

Although compelling videos can be helpful to customers when they are deciding on which app to buy, they are not required. 

The only multimedia files that are required are:

• Device icon (114x114px)
• Large icon (512x512px)
• A minimum of three screenshots (480x854px or 854x480px each)

The maximum size for each image is 3Mb.  More information about multimedia files can be found here. If you have submitted your app and see the status “Incomplete (Missing Multimedia)”, then it is likely that you did not submit one or more of the required images.  If you believe you have submitted all multimedia files and are still seeing this status, we encourage you to contact our support team.

What is the maximum video size that you can upload for an app? 

The maximum size for a video is 30Mb.  There is a 3Mb limit for video files submitted through the Developer Portal’s web console.  If you want to submit a video that is greater than 3Mb (but under 30Mb), please use your FTP account.  The process to create an FTP account and submit your app video is described here. 

What video formats do you support?  Your FAQ says MP4 H.264- so does this mean you don’t accept any other format?

We require your videos to be stored in an MP4 H.264 encoded format.  This is to ensure an optimal visual and performance experience for your customers.  Remember that these videos will not only be viewed on Amazon’s retail website, but also on mobile devices.  If you upload videos that do not meet the requirements outlined in our FAQ, there may be a delay in your submission review, or your video may not be included on your final detail page.

If you have any additional questions as you go through the Amazon Appstore submission process, please do not hesitate to contact our support team.