Continuing our series of success stories from developers around the world, we go to France, where developers are witnessing strong positive results less than a year after the launch of the Amazon Mobile App Distribution Program in August 2012.
Ubisoft’s PC and console titles have been available on Amazon for a long time, helping to build a great partnership between both companies over the years. As Ubisoft strengthened its mobile offering, it was a natural progression for their Android games to be made available on Amazon and to Kindle Fire users. Dominique Tardieu, Sales and Marketing Director at Ubisoft Mobile, explains: “Amazon and Kindle Fire tablets hold a significant potential for our mobile games as they become more and more widespread. Also, Amazon has developed a meaningful ecosystem for Kindle Fire games via Amazon GameCircle. This gives us the possibility to leverage the social aspects of our games, through Player vs Player functionality and leaderboards, for instance.”
Since September 2012, Ubisoft has successfully launched a variety of best-selling games on Amazon, including Rayman Jungle Run, Prince of Persia, and (more recently) Nutty Fluffies. An important element of these games’ success so far has been Amazon personalization and recommendations. Tardieu says, “The experience they bring in terms of customer relationship management and knowledge of the industry has made it possible for us to ensure a successful launch for all our titles. Amazon clearly benefits from the know-how acquired over the years working on Ubisoft’s console and PC games and has learned how to harness it to successfully promote the right content to the right consumers.”
Ubisoft is a leading producer, publisher, and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and operates in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year, Ubisoft generated sales exceeding €1 billion. To learn more, please visit: www.ubisoftgroup.com