Amazonは4月27日（火）、新世代タブレット「Fire HD 10」と「Fire HD 10 Plus」を発表しました。エンターテインメントやビデオ通話をワイドスクリーンで楽しめる洗練されたデザインになっています。

この新世代タブレットは開発者の皆さまにとっても、新規ユーザーとの関係を築いたり、アプリの利用・リーチを促進したりなど、新たな価値の創出に役立つはずです。

Tips and tricks from our Amazon Solutions Architects for easily implementing Single Sign-On for Fire TV, streamlining your customers' experience. 

ここ数年、職場と自宅の境目が曖昧になるにつれ、Amazon Fireタブレットで生産性アプリを活用するユーザーが増加しています。メモ・カレンダー・タスク管理といった、プライベートの管理や業務効率化、コラボレーションの促進に役立つアプリが人気です。2020年には、Amazonアプリストアにおける生産性アプリのユーザーエンゲージメントが前年比226％向上を記録。同アプリの月間アクティブユーザー数も昨年をとおして62％増加しました（本ブログでの指標は、全世界における数値を基にしています）。ユーザーの働き方・生産性の保ち方が大きく変わった今、生産性アプリのニーズは今後も伸び続けると思われます。

Our most powerful tablet yet is here, the new Fire HD 10. Add features like split screen to your productivity apps to ensure a great experience for customers.

Over the last year, Amazon Appstore has seen a 135% increase in productivity-focused apps submissions.

Amazon Fire TV Stick (3rd Gen) and Fire TV Stick Lite have a new user interface (UI) for improved content discovery and expanded voice navigation with Alexa. 

Amazon Fire TV app developers can now quickly create campaigns that promote apps to relevant audiences who are browsing content on Fire TV.

We sat down with Germany’s market leader for IPTV, waipu.tv, to learn about their app success with Fire TV and how features like the Video Skills Kit (VSK) for voice control and Live TV Integration adds value for their customers.

If you've ever wanted to create your very own Fire TV Application, but didn't know where to start, look no further.  Check out our latest video on how you can download from a repository, customize, and run a Fire TV Application in just 5 minutes.

Today, we announced the next-generation Fire TV Stick, all-new Fire TV Stick Lite, Fire TV Cube expansion in Europe, and a redesigned Fire TV user experience with improved content discovery and engagement features for Fire TV developers.

By publishing your app on Fire TV you can reach new audiences and millions of Amazon customers.  Read on to learn about the value of Fire TV, how you can create a free Amazon Developer account, and basic steps to publishing your first app on Fire TV.

The Gymondo home workouts app combines personalized workout programs and healthy recipes based on your dietary needs to support your wellness goals. We sat down with the developer to learn more about why it was important to them to publish it on Amazon Fire TV.

Your app can send recommendations to users about the content (movies, shows, music, games) that you want them to watch. Recommendations appear on a "Recommended By Your Apps" row on the Fire TV home screen.

In this article we will provide you with a step by step guide for the integrations process.

The German Government is temporarily reducing value added tax (VAT) from July 1^st until December 31^st this year. The German tax rates will change from 19% to 16% (regular VAT rate) and from 7% to 5% (reduced VAT rate). It is the aim of the German Government that retailers pass on the reduction to customers through lowered prices.

While this is not a required action for your published apps on the Amazon Appstore, you may choose to update the List Price of your apps and in-app purchasable items sold in Germany for the duration of the VAT reduction.

Before you apply any changes to the List Price for your apps and in-app purchasable items sold in Germany, please take note of the following:

• Changing the List Price for the “Amazon.de” Marketplace will also impact the calculation of Royalties for apps sold in Austria (AT), where at the moment there is no VAT reduction.
• If you plan to update the List Price for a subscription, please make sure to carefully read the documentation on how to Update Subscription Price on the Amazon Appstore Developer Portal. The system behavior for a given subscriber depends on the price that the subscriber is currently paying.

If you would like to lower the list price for your apps, you can follow the steps below on the Amazon Developer Console:

• Go to “App List” and select the app where you would like to lower the list price
• For Paid Apps, go to “Availability and Pricing” and edit pricing for the “Amazon.de” marketplace
• For editing In-App Items, go to the “In-App Items” tab. For each In-App Item, edit the list pricing for the “Amazon.de” marketplace.

If you have any additional questions, please contact Amazon Appstore Developer Support.

Amazon Appstore Team

We’re excited to announce the next generation (2020) Toshiba 4K UHD and Insignia 4K UHD Fire TV Smart TVs, available in the United States and Canada. Both TVs have the Fire TV experience built-in, a wide selection of screen sizes, and a newly designed Voice Remote with Amazon Alexa.