If you've ever wanted to create your very own Fire TV Application, but didn't know where to start, look no further.  Check out our latest video on how you can download from a repository, customize, and run a Fire TV Application in just 5 minutes.

Today, we announced the next-generation Fire TV Stick, all-new Fire TV Stick Lite, Fire TV Cube expansion in Europe, and a redesigned Fire TV user experience with improved content discovery and engagement features for Fire TV developers.

By publishing your app on Fire TV you can reach new audiences and millions of Amazon customers.  Read on to learn about the value of Fire TV, how you can create a free Amazon Developer account, and basic steps to publishing your first app on Fire TV.

The Gymondo home workouts app combines personalized workout programs and healthy recipes based on your dietary needs to support your wellness goals. We sat down with the developer to learn more about why it was important to them to publish it on Amazon Fire TV.

Your app can send recommendations to users about the content (movies, shows, music, games) that you want them to watch. Recommendations appear on a "Recommended By Your Apps" row on the Fire TV home screen.

In this article we will provide you with a step by step guide for the integrations process.

The German Government is temporarily reducing value added tax (VAT) from July 1^st until December 31^st this year. The German tax rates will change from 19% to 16% (regular VAT rate) and from 7% to 5% (reduced VAT rate). It is the aim of the German Government that retailers pass on the reduction to customers through lowered prices.

While this is not a required action for your published apps on the Amazon Appstore, you may choose to update the List Price of your apps and in-app purchasable items sold in Germany for the duration of the VAT reduction.

Before you apply any changes to the List Price for your apps and in-app purchasable items sold in Germany, please take note of the following:

• Changing the List Price for the “Amazon.de” Marketplace will also impact the calculation of Royalties for apps sold in Austria (AT), where at the moment there is no VAT reduction.
• If you plan to update the List Price for a subscription, please make sure to carefully read the documentation on how to Update Subscription Price on the Amazon Appstore Developer Portal. The system behavior for a given subscriber depends on the price that the subscriber is currently paying.

If you would like to lower the list price for your apps, you can follow the steps below on the Amazon Developer Console:

• Go to “App List” and select the app where you would like to lower the list price
• For Paid Apps, go to “Availability and Pricing” and edit pricing for the “Amazon.de” marketplace
• For editing In-App Items, go to the “In-App Items” tab. For each In-App Item, edit the list pricing for the “Amazon.de” marketplace.

If you have any additional questions, please contact Amazon Appstore Developer Support.

Amazon Appstore Team

We’re excited to announce the next generation (2020) Toshiba 4K UHD and Insignia 4K UHD Fire TV Edition Smart TVs, available in the United States and Canada. Both TVs have the Fire TV experience built-in, a wide selection of screen sizes, and a newly designed Voice Remote with Amazon Alexa.

Amazonは、家族全員の好みに合わせて選べる次世代「Fire HD 8タブレット」3機種を発表しました。処理速度がさらに向上し、日々のストリーミング再生をより快適に行えるラインナップとなっています。

Today, we are excited to announce the next generation of our Fire HD 8 tablet lineup, designed with the entire family in mind. Customers can enjoy a faster performing Fire HD 8 lineup with an improved experience to handle common daily streaming needs.

Kixi is a German-language video on demand app designed to offer educationally valuable content for children and families. We had a quick chat with the app's developers to understand why they chose to publish it on the Amazon Appstore.

We sat down with eOne to hear more about what drives their kids and family success on Amazon Fire tablets, their strategic vision toward offering versatile and rich content, and what app monetisation model they experienced resonates best with Amazon Appstore customers. 

Teach Your Monster to Read is a suite of online literacy games designed to help children tackle their first steps of reading. We sat down with the game's developers to learn more about the game and understand why it was so important to them to publish it on the Amazon Appstore.

We sat down with Developer AppyNation to hear more about how they maintain app version parity to assure same features are available on different app stores. What tools does Amazon Appstore offer to help facilitate this process, and what role does customer trust play? Read on to learn more.

最新のFire HD 10タブレットが、10月30日より販売開始となりました。Fire HD 10は、Amazonの最新オペレーティングシステム「Fire OS 7」（Android 9 Pieベース）を採用した新世代のFireタブレットです。処理速度が向上した新型プロセッサや、最長12時間持続可能なバッテリー、さらにつながりやすくなったデュアルバンドWi-Fi、ピクチャーインピクチャー（PIP）機能などが搭載されています。

Starting September 2019, new EU regulations require on-line transactions to go through 2-or-more steps Multi-Factor Authentication (MFA), also referred to as Strong Customer Authentication (SCA). In this article we’ll see how developers can verify their apps correctly handle MFA.