Create engaging on-the-go Alexa customer experiences for your existing or new headphone, headset, or earbud products. With a simple path to integrate Alexa services, you can bring your Alexa built-in product to market and tap into various media service providers and Alexa connected products. Your customers can ask Alexa to play music, control smart home devices, manage calendars, get weather updates, and access tens of thousands of Alexa skills.
The QuietComfort 35 (QC 35 II) Wireless Headphones II are the top-performing wireless headphones from Bose, a leader in the industry. They deliver astonishing sound quality for enjoying music, are engineered with world-class noise cancellation technology, and now, are optimized for Amazon Alexa. The QC 35 II headphones provide users instant access to Alexa with the touch of the Action button on the left earcup.
Bose QC 35 II is the first in-market headphone that implements Amazon's Alexa Mobile Accessory (AMA) protocol. The AMA protocol is designed to allow device makers to readily connect Bluetooth-enabled audio devices with the Amazon Alexa App, enabling hands-free Alexa experiences across a range of device types, including headphones, automotive accessories, portable Bluetooth speakers, and wearable electronics. The accessory device communicates control and voice data messages with the Alexa App over Bluetooth using a BLE or RFCOMM connection. The Alexa App then mediates all communications and protocol interactions to Alexa Voice Service, and coordinates any responses played back to the user through a combination of protocol responses and A2DP based playback.
Amazon manages and maintains the features and functions of the Alexa App for Android and iOS in all countries where Alexa is available, ensuring that AMA accessories stay up-to-date with all the features that Alexa has to offer. Customers just need their favorite AMA accessory and the Alexa App to get started.
The Alexa Mobile Accessory (AMA) Kit enables device makers to easily connect Bluetooth-enabled audio devices with Alexa using the Amazon Alexa App on Android and iOS devices.
The AMA Kit is available to all device makers. Talk to your Amazon point of contact to request access.
Hardware requirements vary by device. See our documentation for general guidelines.
Development kits are reference solutions for creating devices with Alexa built-on. Start building with qualified development kits from companies such as Qualcomm and Knowles that implement the AMA protocol.
Amazon works with select Systems Integrators (SIs) and Original Design Manufacturers (ODMs) to help commercial device makers bring new devices with Alexa built-in to market faster. Work with SIs (Bragi, Cardinal Peak, and Linkplay) and ODMs (Horn, Tatung, and My Music Group) that have qualified solutions for headphones, earbuds, and headsets.
SDKs and APIs are only as good as the documentation! Read our technical docs and API reference, and learn about the solution components and tools to build this category of products.
Development kits are reference solutions for creating devices with Alexa built-in. Start building with qualified development kits that support the AMA protocol.
Certifying your products through the Alexa Built-in program increases your customers’ confidence that they will have a great Alexa experience. Learn about the program and the requirements.
Amazon Alexa users expect a high quality and consistent experience across all products. To help you meet this bar, we provide a series of checklists for self-testing before you submit your product for certification.
Functional, Acoustic. Details are provided in the AMA Kit available in the Resources section of the developer console (talk to your Amazon point of contact to request access).
After your product has passed all the self-test requirements, you must submit your device to Amazon for review and certification of media services prior to commercial distribution. Please contact us using the email form below, and we will help guide you through this process.
Our marketing and brand guidelines provide you with an overview of how to integrate Amazon Alexa brand and messaging into your marketing, including packaging, promotional materials, and advertising.
Amazon offers numerous ways to increase exposure for your device with Alexa built-in to the millions of customers who shop on Amazon.com every day. Whether you’re preparing to launch a new device on Amazon.com or looking to increase sales momentum throughout the year, we offer several solutions to help get you started.
These Program Requirements are part of the Amazon Developer Services Agreement. You must ensure that you and all of your AVS Products and AVS Components (if applicable) comply with these Program Requirements at all times.