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Today, Amazon introduced the Dash Button and Dash Replenishment Service–new services designed to eliminate those moments you realize you forgot to order a frequently-used household item–things like laundry detergent, dog food, diapers, trash bags, and coffee. The Dash Button brings Amazon’s 1-Click ordering right into the home–when you’re running low, just press the button and an order is automatically placed. We’re working with popular brands like Bounty, Gatorade, Huggies, Clorox, Tide, and others to make the Dash Button available for popular products.
We’re also making the service that powers the Dash Button, the Dash Replenishment Service (DRS), available for device manufacturers to build into their products. We are inviting developers, makers, and manufacturers to request information about a limited participation beta for DRS. DRS enables connected devices to order physical goods from Amazon when supplies are running low—like a coffee maker that orders more coffee beans. By using DRS, device makers are able to leverage Amazon's authentication and payment systems, customer service, and fulfillment network—giving their customers access to Amazon's low prices, great selection, and reliable delivery.
Dash Replenishment Service can be integrated with devices in two ways. Device makers can either build a physical button into their hardware to reorder consumables or they can measure consumable usage so that reordering happens automatically. For example, an automatic pet food dispenser made with built-in sensors can measure the amount of pet food remaining in its container and place an order before running out. Device makers can start using DRS with as few as 10 lines of code.
The limited participation beta will be publicly available this fall. There are two ways to get started: apply to participate in the beta, or sign up to be notified when our self-service APIs are ready. Click here to choose an option.
-Emily