There’s a good and bad time to do just about everything. Want to set yourself up for success in the new year? Start working towards your goals on Mondays. Want to email your customers? Try sending on Tuesday.

But, what is the best time for app revenue? When do game downloads surge?

We worked with Newzoo to analyze app revenue and downloads in 2016, and identified peak times of the year. Here are three of the top trends we uncovered:

1. November 26 was the best day for app revenue in 2016

Just one day after Black Friday, app revenue spiked, making it the top performing day of the whole year. With some extra free time and deep discounts on devices, people were eager to play with their new phones and tablets.

While November 26 was the best day for app revenue, the whole month of November also saw an increase, with 26% higher revenue than the average month in 2016.

2. Game downloads in December surged 17.2% compared to November

December was a strong month in terms of app downloads, with a 13.9% increase compared to the average month in 2016. Game downloads particularly spiked in December, with a 17.2% increase when compared to November and accounting for 9.6% of all game downloads on iOS and Android in 2016.

Perhaps most importantly, if you are a game developer: make sure you have your app submitted and published by Christmas. Last year, December 25 was the best day for game downloads.

3. Momentum continues into January

 

The fun doesn’t stop in the new year. App revenue and downloads were still higher than normal in January 2017, with apps and games generating 15% more revenue in January than the average monthly revenue in 2016.

Downloads were similarly high in January compared to December, with game downloads even increasing 1.2%. 

Maximize the holidays and submit your apps now

Submit your apps in time for the holiday rush – it’s easy. Eighty-five percent of submitted apps just work when you submit them to the Amazon Appstore, no additional modifications needed.

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