A/B Testing is about using data to challenge assumptions and test new ideas. Watch this video to hear about the “happy accident” that inspired an important A/B test we hadn’t considered and how it led to an increase in retention and monetization for Air Patriots.

Created in-house at Amazon, Air Patriots is a plane-based tower defense game for iOS, Android, and Fire OS. The development team uses A/B Testing to experiment with new ideas, so I recently I sat down with Senior Producer Russell Carroll and Game Development Engineer Julio Gorge to discuss how they used the service on Air Patriots. They described for me the design choices they tested, how the experiments were constructed, and what benefits they derived from the results.

Check out the conversation to learn how Russell and Julio’s experience on Air Patriots made them advocates for A/B Testing in every mobile app, especially those offering in-app purchase.