Thursday was our second full day at re:Invent 2014. It was great to talk about apps with so many developers – there are a lot of great ideas out there!

We held two sessions focused on Fire phone.

1. Everything You Need to Know about Building Apps for the Fire Phone

@theDaveDev walked through the new customer experience, all the new capabilities for developers, and how to test and submit Android apps .

@thedavedev taking the stage to talk building apps for Fire phone and the Amazon platform #reInvent pic.twitter.com/XISSlNVehX

— Amazon App Developer (@AmazonAppDev) November 13, 2014

@thedavedev taking the stage to talk building apps for Fire phone and the Amazon platform #reInvent pic.twitter.com/XISSlNVehX

— Amazon App Developer (@AmazonAppDev) November 13, 2014

2. Fire Phone: The Dynamic Perspective API, Under the Hood

@PeterDotGames spoke about Fire phone’s Dynamic Perspective and how developers can make use of real time head-tracking and 3D effects.

@peterdotgames "Devices are quite literally in your face so the UI should account for this reality" #reInvent pic.twitter.com/WaiRzWZfFk

— Amazon App Developer (@AmazonAppDev) November 14, 2014

Between these sessions, the monetization & Fire TV sessions on Wed and the hack-a-thon on Tues, it was an exciting and full event.  Beyond that, the AWS (Amazon Web Services) team also announced a lot of new capabilities and services – here’s the AWS recap.

Once again, thanks to everyone that came by the booth to say hi.

-Paul

@PaulCutsinger

Now Is the Time to Submit Your Apps for Fire

Create immersive apps that respond to the way a customer holds, views and moves the phone. We have updated Appstore Developer Select, Amazon Mobile Ads API, and Amazon Testing Services with more incentives:

• Appstore Developer Select: Optimize your apps for Fire phone and get enhanced merchandising and 500,000 Amazon Coins incentives for your customers. Get the details here.

• Amazon App Testing Service: Most Android apps just work on Fire mobile devices. Test your app's compatibility in 90 seconds by dragging and dropping your Android APK into our testing tool. Sign up for a free developer account to test your app's look and feel on devices and get the results within 6 hours. Test your app now.