According to Newzoo’s Mobile Games Market Landscape report, there are approximately 49.3 million mobile gamers who can be classified as Big Spenders, spending more than $25 per month on or in mobile games.
As a developer, you no doubt aim to attract these Big Spenders to your game, as well as keep them engaged—and spending. In our new eBook, “In-App Purchasing Lessons from the Top 50 Game Developers”, we share engagement and retention strategies we have learned from the top 50 revenue-grossing freemium games in the Amazon Appstore. We found that when compared to a sample set of other freemium games, the top 50 generated on average 24 percent more average revenue per paying user (ARPPU) per day. Part of their success came from catering to those potential Big Spenders.
How can this be accomplished? Check out these three tips:
- Develop loyalty with existing fans. Your current players can be your game’s biggest advocates, so it’s important to keep them engaged and connected. Reward your existing fans with compelling incentives—such as free levels and access to exclusive content. These types of activities can cultivate highly engaged players and turn them into advocates of your game.
- Target your IAP catalog based on tenure. While you have a player’s attention, it’s vital to provide the right IAP items to the right users at the right time. Top developers don’t show the entire catalog to every user at once. Instead, they offer simple items oriented for beginners when a player is new to the game, while offering more advanced (and more expensive) items to their most loyal, veteran players. And they always make sure bigger items are available for those players willing to spend a lot more.
- Provide clarity in your price points. While having large IAP items in your catalog helps you target the right item to the right player at the right time, having too much variety in price points can actually be detrimental to sales. With too many price points, it’s hard for customers to discern the value difference between items. On average, top developers tried to offer no more than 5 price points, and included big ticket items in that count.
For more insights on how the top 50 developers use techniques like these to achieve success with IAP, check out our free eBook.
The Amazon Appstore is designed to make managing your IAP catalog easy. To learn more about integrating IAP into your game, check out these additional resources: