If you’re a developer, you know that practically everything has an online component today, including mobile applications. Going online is so fundamental to mobile development, right down to how apps are delivered, it’s no wonder that innovation in the cloud should so closely track the rise of mobile computing devices.

It may also explain the fact that mobile has already redefined software monetization, since mobile apps can reach an audience orders of magnitude larger than traditional software and take advantage of a network connection to keep them engaged. In-app purchases are cheap and convenient for customers, while developers can rely on cloud services to process transactions and make money at scale.

The landscape is always changing, though, which is one of the reasons we developed the Mobile and Gaming track at AWS re:Invent this year. It allows us to dive deep into new technologies that drive (and are driven by) mobile development like the Amazon Mobile Associates API, which extends In-App Purchasing to any physical or digital product sold on Amazon. The service creates new opportunities to monetize in your app, but it’s not the only one. Taking In-App Purchasing to the Next Level: Selling Physical Goods through Your App & Other Monetization Strategies will demonstrate through case studies and code samples how you can use this and other Amazon services to generate more revenue on mobile.

AWS re:Invent 2013 is fast approaching, so I hope you’ll take a moment to peruse the great mobile and gaming content available this year, then sign up before registration is full. It will be a fun and informative week in Las Vegas, November 12-15. See you there!