There are two ways that you can integrate Amazon Alexa into your vehicle or aftermarket devices to delight your customers. With Alexa built-in, your customers can ask Alexa to play music, listen to audiobooks, hear the news, check the weather, control smart home devices, get directions, find parking, and more – all while they keep their hands on the wheel and eyes on the road.
With Alexa connected vehicle skills, your customers can remotely control their vehicle from the comfort of their home. Just by asking Alexa, they can remotely lock or unlock their doors, start or stop the engine, adjust the cabin temperature, and more.
Experiences | Spotlight | Marketing | Terms
Head Unit with Alexa Built-in
By building Alexa into your vehicle with the Alexa Auto SDK, your customers can interact with Alexa, hands-free, using the in-cabin microphone and speakers. You can also display digital content on the infotainment screen, like album artwork, audiobook covers, search results, and more.
Aftermarket Device with Alexa Built-in
Bring Alexa to the millions of vehicles already on the road by building Alexa into your automotive aftermarket device. The Alexa Mobile Accessory (AMA) Kit enables device makers to easily connect Bluetooth-enabled audio devices with Alexa using the Amazon Alexa App on Android and iOS devices.
Connected Vehicle Skills
By building an Alexa skill that links Alexa to your proprietary telematics cloud, your customers can enjoy all of the connected vehicles services that you currently provide through online or mobile app experience, now by just asking Alexa on an Alexa-connected device.
Roav, an Anker Innovations brand focused on developing in-car products, utilized the Alexa Voice Service (AVS) Device SDK to build a line of car chargers with Alexa built-in. The VIVA/VIVA Pro devices address the millions of vehicles already on the road by enabling them to ask Alexa to play music, listen to audiobooks, get the weather, control smart home devices, and more.
“Building an automotive device with Alexa built-in opened a completely new device category for us. The AVS Device SDK greatly simplified the integration and helped us bring our product to market quickly.”
– Frank Zhu, President of Anker
In addition to building Alexa into their device, Roav leveraged their expertise to further differentiate by incorporating dual charging ports equipped with Anker’s exclusive PowerIQ technology. They continue to partner closely with Amazon to develop new products based on customer feedback and promote their product on Amazon.com to reach more customers.
Marketing and Branding Guidelines
Our marketing and branding guidelines provide you with an overview of how to integrate Amazon, Alexa and Alexa Auto brand and messaging into your marketing, including packaging, promotional materials, and advertising. It also includes an overview of marketing recommendations and opportunities.
Alexa Auto Marketing and Brand Guidelines »
Download Amazon Echo and Alexa Marketing and Brand Guidelines »
Partner Marketing Support
Whether you are building Alexa into your infotainment system or aftermarket devices, or developing a connected car skill, our partner marketing team is ready to help you bring your integration to market and make your launch successful.
Amazon Developer Services Agreement
All device makers building with Alexa Auto SDK, AVS, and ASK must adhere to our terms and agreements.
