Marketing on

Whether you're preparing to launch a new Alexa Built-in product on or looking to increase sales momentum throughout the year, Amazon offers a number of generally available marketing capabilities that help you reach your target customer base. Get started with available services by following the directions below.

Adhere to AVS Terms and Guidelines

All device makers building Alexa Built-in products for commercial distribution must adhere to our Terms and Agreements and our Marketing and Brand Guidelines.

Marketing Opportunities

A+ Detail Page on

Your Alexa Built-in product detail page on is your digital retail associate. Learn how to enhance your detail page with A+ content, including additional product information, branded content, and images:

  • Login to your Vendor Central account > Merchandising > A+ Detail Pages, OR
  • Login to your Seller Account > Advertising > Enhanced Brand Content to access A+ detail page options.
  • Avoid text in images. Text in images is not as readable for customers using a mobile device and is not indexed in search.
  • Add keywords to image meta-descriptions to improve search rankings for your product on
  • Review our recommendations in our Marketing and Brand Guidelines
  • See step-by-step instructions on how to get started with building A+ detail page content here.

Amazon Vine Program

Amazon Vine allows you to submit your Alexa Built-in product for review by trusted Amazon customer reviewers prior to launch. Here's how to get started:

  • Login to your Vendor Central account > Merchandising > Amazon Vine, OR
  • Login to your Seller Account > Advertising > Early Reviewer Program to learn more about Vine.
  • Enroll products 35 to 45 days before launch to ensure Vine reviews appear on launch day.

Participation in Promotions

Customers love for its product selection and amazing prices. It's what brings people back for all their shopping needs. You can submit your Alexa Built-in product for participation in a variety of promotional opportunities. Get started here:

Amazon Marketing Services

Amazon Marketing Services (AMS) enables you to reach new customers for your Alexa Built-in product through targeted, performance-based marketing solutions on Get started here:

Seller Account

Not yet selling on Create a Seller Account to begin selling your Alexa Built-in product to Amazon customers.

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Last updated: Nov 27, 2023