Alexa Voice Service

Create Devices with Alexa Built-in that Customers Can Talk to Directly

What is an Alexa Built-in Product?

Alexa built-in is a category of devices created with the Alexa Voice Service (AVS) that have a microphone and speaker. You can talk to these products directly with the wake word “Alexa,” and receive voice responses and content instantly. Alexa built-in products work with Alexa skills and Alexa-compatible smart home devices, bringing familiar capabilities from the Amazon Echo family of devices to a range of new form factors and use cases developed by leading brands. 

Why Alexa Voice Service?

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Examples of What You Can Build

You can learn how to use our development tools to build common device types by choosing one of the examples below. Or you can deep dive on development for the Alexa Voice Service below.

Discover More About AVS


Learn about the cloud-based Alexa capabilities available through AVS and how to build richer customer experiences for your product.

See what’s possible »


Design a high-quality Alexa experience with best practices and guidelines for AVS functional, UX, and hardware design.

Review guidelines »


Build with a range of software and hardware reference solutions, including APIs, SDKs, dev kits, SI modules, and ODM designs.

Explore dev tools »


Prepare your product for self-testing and become eligible for Amazon badges and marketing opportunities.

See launch resources »

What's New?

AVS Supports Hindi; US Spanish and Multilingual Mode Coming Soon

Alexa now supports voice interactions in Hindi; US Spanish is coming soon. Starting early October, we are also enabling Multilingual Mode, which allows Alexa to switch between two languages. Alexa will automatically understand the language from user-spoken utterances and respond in the same language. Ask for the weather in Spanish, and Alexa will reply in Spanish. Multilingual Mode will be available in three pairs: English and Spanish in the US, Indian English and Hindi in India, and Canadian English and French in Canada.

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AVS Expands to Brazilian Portuguese, with devices from Intelbras, Bose, Sony, and LG

Starting Oct 8th, we are expanding Alexa Voice Service capabilities by bringing the Portuguese language to customers across Brazil. Customers can ask Alexa for the weather, get new food recipes, control smart home devices, listen to music, hear the news, and more – hands-free. Device makers can now access the new Brazilian Portuguese language models using AVS APIs, adding support for another language to their Alexa Built-in products.

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Build On-the-go Alexa Experiences with Alexa Mobile Accessory (AMA) Kit

With expanded AMA features and solutions, it is now even easier for device makers to bring delightful Alexa experiences to headphones, earbuds, headsets, and other Bluetooth devices. New features include location-aware responses, and access to more music services. New solutions include a new development kit from Knowles, and two new turnkey headphone and earbud solutions from My Music Group.

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Introducing Announcements on Alexa Built-in Devices

Alexa Voice Service (AVS) is making Announcements available for certified Alexa built-in products to implement and new ones that pass the provided self-tests and certification. Alexa Announcements enables customers to make and receive one-way announcements to and from compatible Alexa built-in devices in their household.

Read more »

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International Availability

AVS offers language and region-specific services to developers, enabling localized Alexa experiences for customers.

Supported Regions: Supported Languages:
USA Japan English
United Kingdom Australia German
Ireland New Zealand Japanese
Canada Italy French
Germany Spain Italian
Austria Mexico Spanish
France Brazil Portuguese
India   Hindi

Success Stories

Sonos One

Voice control your entire Sonos home sound system with Amazon Alexa.

Read Sonos' story »


The smart thermostat with built-in Alexa Voice Service and far-field voice control.

Read ecobee's story »

The Eufy Genie

Add far-field Alexa voice control to every room in the home with this speaker from Anker.

Read Eufy's story »

Join the Alexa Team

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