At the Amazon Devices and Services event today, BMW announced that it will develop its next-generation voice experience with Alexa Custom Assistant (ACA). ACA enables device makers and service providers to create intelligent assistants tailored to their brand personality and customer needs, and BMW is leveraging the service to provide a wide range of in-car features and services. Programs like the Voice Interoperability Initiative (VII) — of which BMW is a member — illustrate how Amazon is promoting the ability for customers to simultaneously interact with multiple voice AIs on any smart device, including the ability to use ACA alongside Alexa.
New enhancements to ACA enable auto manufacturers and device makers to provide customers with the next generation of ambient experiences. For example, in the future, customers in vehicles will be able to ask a voice agent customized for a particular brand to reserve a charging station when their battery is running low, or proactively make an appointment when they are due for a maintenance check.
A world of benefits for brands and device makers.
BMW is the latest in a series of brands that are leveraging ACA to develop custom intelligent assistants. A year ago, we announced that Amazon and Disney are creating "Hey, Disney!," an entirely new kind of voice assistant that will work alongside Alexa on supported Echo devices at home and across Walt Disney World Resort hotel rooms. “Hey, Disney!” will enable access to immersive experiences and entertainment, featuring iconic Disney, Pixar, Marvel, or Star Wars characters. Last year, Verizon also announced a branded smart display powered by ACA that will allow customers to set up their service and manage their account.
ACA is built on Alexa technology. As a result, original equipment manufacturers (OEMs) and service providers can use state-of-the-art, always-improving voice AI technology, customized with unique wake word, voice, skills, and capabilities:
The Alexa Custom Assistant is available anywhere Alexa is supported. To learn more, contact your Alexa account representative or join the Alexa Custom Assistant Interest List for more information.