Alexa is Amazon’s cloud-based voice service and the brain behind tens of millions of devices including the Echo family of devices, FireTV, Fire Tablet, and third-party devices with Alexa built-in. You can build voice experiences, or skills, that make everyday tasks faster, easier, and more delightful for customers.
Tens of thousands of developers have built skills using the Alexa Skills Kit (ASK), a collection of self-service APIs, tools, documentation, and code samples. With ASK, anyone can leverage Amazon’s knowledge in voice design to build quickly and easily. Start building today to reimagine your customer experience for voice and reach customers where they are.
You can use Amazon’s automatic speech recognition and natural language understanding technology to let people use their voices naturally to interact with your content, services, devices, and more. You can use the Alexa Presentation Language to combine voice with images, audio and video streaming, and touch control to deliver complete, intuitive, and engaging experiences across a wide range of device types.
Customers use Alexa on tens of millions of dedicated devices in the home, like Echo Show and Fire TV, with the Alexa app on iOS and Android phones, and in cars with Alexa Auto. You can entertain, assist, and delight these customers by letting them use their voices to engage with you from different rooms in their homes, in their cars, and anywhere they go.
You can make money directly in your Alexa skills. With in-skill purchasing, you can sell premium digital content to enrich your Alexa skill experience. You can offer subscriptions for sports, news, and music, consumables for game products like characters or levels, and entitlements for premium functionality. With Amazon Pay, you can sell real-world goods and services such as digital concert tickets, flowers, and gym memberships. You can also get paid for engaging skills that customers love most via Alexa Developer Rewards.
Entrepreneur Mark Cuban says developers, brands, and entrepreneurs should invest in building for voice in order to capitalize on Alexa’s reach. "Now’s the time to learn it. Now is the time to experiment with it. Now is the time to start using it,” Cuban says. “There's no future that doesn't have ambient computing or voice activation.”
You can take advantage of native voice user interfaces for smart home, music, video, and flash briefing skills, or define your own custom voice user interface.
Learn more: Custom interaction models
You can create skills in multiple languages. A skill can support a single language or any combination of the available languages.
Learn more: Available languages
You can use text-to-speech (TTS) and audio streams to respond to customer queries. You can add visual elements and touch inputs on Alexa-compatible devices with displays, and can add support for Echo Buttons.
Learn more: Multimodal experiences
You can make money through Alexa skills using in-skill purchasing (ISP) or Amazon Pay for Alexa Skills. You define your product offering and price, and Amazon handles the voice purchasing flow.
Learn more: Make money with Alexa