Like you, Amazon wants to ensure that the skills available to customers meet a certain quality bar. They should be engaging and work the way they say they will. To ensure this is the case, skills undergo rigorous testing and certification prior to being published to the Alexa Skills Store.
To make sure your skill is certified and available to customers as quickly as possible, there are a few key things you should focus on before submitting:
Once you've submitted your skill, the certification team will perform a battery of tests and double check all of the information you've provided for its listing in the Alexa Skills Store. If your skill doesn't pass certification immediately, don't get discouraged. Take the team's feedback and make corrections or adjustments they recommend. Their feedback will ultimately help you enhance your skill and deliver a better experience to your customers. Check out the certification guidelines in the tech docs here for more information.
Once your skill passes the certification requirements, it will be available for customers to engage with from the Alexa Skills Store. Next, we recommend promoting your skill to eager Alexa users to drive usage and traffic.
Whether your skill is something that redefines voice or something simple that solves a problem, publishing an Alexa skill is something to be proud of. Follow these steps and you'll be well on your way to reaching and delighting new audiences via voice. For more tips and guidance along the way, check out these additional resources: