Here is a summary of key questions to ask yourself or your team when thinking about your voice strategy:
- Where do you see your industry going in the future? What do you envision for your own company in this context?
- How is voice relevant to these industry trends?
- Where does voice become relevant in your customer journey?
- Are there already any standout examples of voice implementation in your industry?
- Are you mainly hoping to boost customer retention, customer acquisition, or revenue?
- Which customer pain points could be addressed through voice?
- What are possible use cases?
- What degree of implementation are you looking for: Alexa skills, connected devices, or Alexa built-in devices?
- What is your go-to-market strategy?
- How could a prototype or proof of concept be realized?
- What is your anticipated budget?
- What would be a realistic schedule?
Our global network of Alexa Solution Providers work together to help you develop high-quality experiences, accelerate your development, and reduce your overall development cost. The earlier you engage a Solution Provider, the better they can assist you.
Visit the Alexa Agency Curriculum, a set of resources designed specifically for agencies, brands working with agencies, studios, and independent developers who work with brands. The curriculum will walk you through key steps in building a successful Alexa voice strategy and provide guidance for building delightful and engaging voice experiences as you incorporate voice into your go-to-market strategies.
