Moments ROI Calculator
The Moments ROI calculator enables you to model the potential effectiveness of a proposed Moments campaign. You can model different values of user conversion rates, expected ARPPU gain, and campaign costs to see the impact on campaign ROI.
Note that the ROI calculator is intended for casual use only. All calculations and assumptions are estimates, based on simple calculations that may not accurately model the complexities of your own business. Amazon does not guarantee these results.
Inputs include the number of customers that will see the campaign (Target Customers), the current ARPPU of those customers, and the proposed cost-per-action for actions in the campaign. These inputs are pre-filled with a set of values, but you can change any of them to see the effect on ROI.
The output table displays results for seven possible options. Campaign results will vary based on Conversion Rate (what percent of the target customers ultimately fulfill the action) and the resulting increase in ARPPU for those customers. The table is pre-filled with a set of values, but you can change any of these values.
Output columns display the following:
- Increase in ARPPU: The increase in ARPPU value for the converted customers.
- Additional Revenue: The average additional revenue (resulting from the Moments campaign) that you receive from converted customers.
- Cost: The total cost of fulfilling the Moments actions (based on the input CPA).
- ROI: Return On Investment, calculated as the additional revenue minus cost, divided by cost, displayed as a percentage.