Partner-Managed Row (Fire TV)
You submit recommendations to a Partner Managed Row (PMR) by using Android notifications. Amazon provides expanded functionality by using extra fields in the notification.
PMR on Android TV
The Android framework allows applications to submit recommendations by using Android notifications. In API level 21 and above, notifications may be tagged with a special recommendation category. You create a standard Android notification and set the category to
Note that Android imposes a limit of 50 notifications active for at one time for any app. This includes notifications categorized as recommendations.
PMR Amazon Enhancements for Fire TV
Notifications and recommendations are submitted through the same mechanism on standard Android devices and Fire TV devices. Amazon's local recommendation mechanism is built on the standard Android
Expanded functionality is available through extras. Developers can add the following extra values to their
||String||Yes||This is a concise version of app name displayed as part of the text label of the Watch Now with … context menu. The length is limited to 15 characters and truncated if necessary.|
This rating will be used by the Parental Control settings on the Fire TV device to determine if a PIN is required for access. Any recommendation without this value will be treated as Mature content and may require a PIN, subject to the Parental Control settings on the device.
Supported values include:
This helps determine in which Fire TV UI category a recommendation will appear. Defaults to
Currently supported values include
Not currently supported but reserved for future use:
This extra is used to sort items in ascending order by rank, after which they are subsorted by time of submission (most recent first). If absent, time of submission is used alone. Possible values range from 0 to
||String||No||This id corresponds to the content id used in Catalog Integration.|
This tag helps determine which options are available on the context menu for each recommendation. Note: PMR currently supports two context-menu actions, but only the first action is configurable. When clicking a recommendation tile or its first context menu option, the corresponding content intent data passed with the recommendation will be used to launch the application.
This specifies whether a recommendation is live content, in which case its visibility should be governed based on
0 – Not live content
1 – Live content
Currently not supported.
||String||Yes||This indicates release year of the content (2016, 2015, 1977, etc.).|
This indicates whether or not the content has captions.
0 – Captions are not available
1 – Captions are available
||String||No||Specifies the IMDB id of the content.|
||String||No||Specifies the IMDB rating of the content.|
||long||No||Indicates the start time in milliseconds (EPOCH).|
||long||No||Indicates the end time in milliseconds (EPOCH).|
||String||No||This is a long description of a recommendation, limited to 512 characters and truncated if necessary.|
||long||No||Indicates the last-watched time of the recommended content in milliseconds (EPOCH).|
||String||No||Specifies a preview video or image URL for the recommendation.|
Sample Recommendation Card
The following sample recommendation card shows how fields are displayed on the card.
The callout numbers on the card refer to the following fields:
- Display Name (com.amazon.extra.DISPLAY_NAME)
Depending on which tag(s) you associate with the recommendation, the button display label will vary:
Category Button display label Home Watch Now with <DISPLAY_NAME> Your Videos Watch Now with <DISPLAY_NAME>
Last updated: Oct 29, 2020