On September 9^th, Amazon announced the updated Amazon App for Android – the primary Amazon shopping app enjoyed by millions of customers. The new Amazon App for Android phones provides an award-winning mobile shopping experience on hundreds of millions of physical goods and now enables customers to discover and purchase all of Amazon’s digital catalog - including Amazon Appstore apps and games – from one app. It’s never been easier for Amazon Appstore developers to reach new customers.

Reach Millions Of Customers on More Devices

Millions of customers already enjoy the benefits of Amazon Prime membership. The new Amazon App for Android combines the fast and easy mobile shopping experience customers have come to know and love with access to unlimited streaming of tens of thousands of movies and TV episodes from Prime Instant Video.  Now, your apps and games are directly integrated into that experience, and you have a new channel to reach customers. Current Amazon Appstore developers don’t have to do anything; your app is already included in the new Amazon App for Android.

Want your App included in the Amazon App for Android catalog?  Click here to register as an Appstore developer.

Make More Money with the Amazon Appstore

The Amazon Appstore has never been available on a broader range of devices and platforms.  It’s no wonder 65% of the surveyed developers also say that the Total Revenue achieved on the Kindle Fire is similar to, or even better than, what they experience with other major platforms.

The Amazon Appstore is integrated into Fire tablets, Fire TV and Fire phone devices. Earlier this month, we announced that Fire TV and Fire phone are now available in the UK and Germany. Back in August, we announced the expansion of the Amazon Appstore to 41 new countries, including Egypt, Indonesia, Singapore and Turkey. So publishing your Android app on Amazon means you reach customers from around the world.

The Amazon Appstore is not just available on Amazon devices. This announcement further expands the distribution of Appstore apps and games on Android devices.  And coming this fall, the Amazon Appstore will be preloaded on BlackBerry 10 devices globally, giving you access to more customers with Amazon.

How Do Developers Make Their App Available?

Most Amazon Appstore developers don’t have to do anything; as long as you clicked the box for “compatibility with non-Amazon devices” on the Developer Portal, your app is generally already included in the new Amazon App for Android. Developers who have a check within their app to see if their app was installed on the device by the Amazon Appstore will need to modify their code to include a less specific check to see if their app was installed by Amazon. Want your app included in the Amazon App for Android catalog?  Click here to register as an Appstore developer – it’s free.

Now Is the Time to Submit Your App

Submit your app today to get your app or game included in the new Amazon App for Android.  Most apps just work with no additional development required.

Click here to register for a free developer account.  Click here to test your app and get feedback within 90 seconds.

- Dave (@TheDaveDev)