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Build a Skill, Earn Developer Perks

Are you a developer or designer in India? Bring your big idea to life with Alexa and earn perks through our incentive program.

Publish an Alexa skill to the India Alexa Skills Store this January and get a free, limited-edition Alexa developer t-shirt. All skill types are eligible for this promotion. You can use our templates to get started quickly, and then build the skill of your dreams.

If more than 150 customers enable and use your skill in the first 30 days of publication, you could also receive an Echo Dot.

Don't have an Amazon Echo device? Test your skill using the Test Simulator for Alexa Skills.

After you publish your skill to the India Alexa Skills Store, don't forget to spread the word about it to increase customer engagement.

To be eligible for this promotion, you must fill out the form below. See full terms and conditions below. Check back next month for more perks.

Log in to the developer portal and start building your new skill today. You can use the Alexa Skills Kit to create skills in multiple languages including English (India).

If you’re not in India, check out our other promotions in US, Canada, the UK, Germany, Japan, France, Italy, Spain, and Australia to see if your country/region of residence is covered by those promotions. Please note: you may only apply to one Alexa developer promotion in one geography in the country/region you reside in.

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Terms and Conditions

  • This promotional offer (“Offer”) is valid for developers who publish a skill on the Alexa Skills Store (“Store”) between January 1, 2019 at 12:01 am (IST) and January 31, 2019 at 11:59 pm (IST) both days inclusive (the “Offer Period”).
  • The Offer benefits (“Offer Benefits”) are given as follows as applicable:
    • developers who publish an Alexa skill on the Store during the Offer Period and otherwise comply with the terms of the Offer will receive an Alexa developer t-shirt, while supplies last; and
    • developers that have their skill enabled and used by at least 150 unique users within the first 30 days of publication by Amazon on the Store will receive an Amazon Echo Dot with the Alexa developer t-shirt, while supplies last.
  • The submission must be a new, original, functioning Alexa skill, not previously published on any of the Alexa Skills Stores globally, to be eligible for the Offer. Amazon reserves the sole discretion to judge skill eligibility for this Offer.
  • Only skills built using the Amazon developer portal will be considered for this Offer. Skills built using third-party tools will not be eligible for the Offer.
  • Offer good while supplies last.
  • To be eligible for the Offer, Developers may only submit their skill for this Offer. Developers who submit their skill for multiple Alexa promotions are not eligible for this Offer.
  • Developers must complete this form with valid entries to qualify for the Offer.
  • Developers must have an account on the Amazon Apps & Games Developer Portal and accept the App Distribution and Services Agreement to be eligible for the Offer.
  • The skill must be submitted through the developer portal, must comply with our Certification Guidelines and Submission Checklist, and must be approved by Amazon for publication. Please access this link to view the Certification Guidelines. Developers should ensure their skills are in compliance with all applicable laws. Developers are solely responsible for the content of their skills and warrant that none of the content is or will be defamatory, libelous, obscene, or otherwise illegal, and it does not and will not invade or infringe upon any right of privacy or publicity of any person or entity, or infringe upon any patent, trademark, service mark, trade secret, copyright, or other intellectual property right, including author’s rights and moral rights.
  • Offer limited to one Offer Benefit per primary owner of the developer account, per person, per skill ID, or physical address. Amazon may request identity verification of the developer before shipping the Offer Benefit.
  • Offer may not be combined with other offers.
  • Amazon reserves the right, at any time, without prior notice and without assigning any reason whatsoever, to add/alter/modify/change or vary all and/or any of these terms and conditions or to replace, wholly or in part, this Offer by another offer, whether similar to this Offer or not.
  • Amazon reserves the right to disqualify a customer from receiving Offer Benefits if any fraudulent activity is identified as being carried out for the purpose of availing the Offer Benefits.
  • Offer Benefits are non-transferable and cannot be resold or redeemed for cash.
  • This Offer is only available to residents of India.
  • Employees of Amazon or its affiliates are not eligible to participate.
  • If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the offer will be invalid.
  • Void where prohibited.


If you have any issues with this form, please contact us.


Frequently Asked Questions

Q: Can I submit my skill name instead of my skill ID?

A: No, a skill ID is required for your submission to constitute a complete submission. Incomplete submissions will be marked as invalid. You must include the amzn1 at the front of your skill ID and it must be copied exactly as shown in your Amazon Developer Console account (it is case sensitive).

Q: How do I find my skill ID?

A: You can find your Skill ID by logging into and navigating to Amazon Developer Console > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with amzn1.ask.skill or

Q: Do I have to wait for my skill to go live before I can submit my skill(s) for the promotions?

A: Yes. Your skill must be published to the India Alexa Skills Store prior to submitting for promotion or it will be invalid. Once your skill goes live, you could submit your skill for the promotion again to be considered.

Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the India Alexa Skills Store?

A: The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (IN)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (IN). You will then need to have the skill interaction model created for the ‘English (IN)’ language model.

Q: I built a skill with a few of my friends. Can we all apply for the promotion using the same skill ID?

A: No. Each skill ID may be used once. The Offer benefits are limited to the primary holder of the developer account, and to one per person, per skill ID, developer account, or physical address.

Q: I have built a skill using a third party tool and applied for the Offer with the same. Will I be eligible for the Offer?

A: Only skills built using the Amazon developer portal will be considered for the Offer. Skills built using third party tools will not be considered for the Offer.

Q: I published my skill to the India Alexa Skills Store, but I live in another country. Can I still apply to the India promotion?

A: No. Developer location on the Company Profile page in the Amazon Developer Console is the determining source for eligibility. You must reside in India to qualify.

Q: How do I know how many customers used my skill in a particular time frame?

A: You can find this information in your engagement metrics in the Amazon Developer Console by clicking on analytics and selecting the custom range button.

Q: What happens if I submit multiple times to the same promotion?

A: We will review only your last submission during the offer period.

Q: Do I have to publish the skill to the India Alexa Skills Store?

A: Yes, your skill should be live on the Alexa India Skill Store to become eligible for Offer. However, we encourage you to also publish your skills to other Skill Stores as well to allow customers across the globe to use your skill.

Q: For the Echo Dot Offer, will you count unique users of my skill across all Alexa Skill stores or is it only on the India Alexa Skills Store?

A: The count of unique users acquired across all skill stores will be considered for the Echo Dot Offer. However your skill has to be live on the India Alexa Skills Store to be considered for the Echo Dot Offer.

Q: Do I have to wait for my skill to get 150 users before submitting the Offer application form?

A: No. You can submit the Offer application form after your skill is published on the India Alexa Skills Store. You need not wait for your skill to receive 150 unique users to submit the Offer application form.

Past Alexa Perks