Following the success of the In-App Purchasing API, we are pleased to introduce a new monetization option for app developers, the Amazon Mobile Ads API. Now, whether you monetize through paid apps, in-app purchases, or mobile advertising, Amazon offers a solution to help grow your business.

The Amazon Mobile Ads API is an in-app display advertising API, which offers:

• A monetization opportunity with a competitive eCPM
• High-quality ads from Amazon and brand advertisers such as Duracell Powermat and Nature's Bounty
• Easy integration and revenue tracking through the Mobile App Distribution Portal
• Distribution at scale through Amazon and other Android platforms

The Amazon Mobile Ads API serves ads to U.S. users, and works with mobile apps on Kindle Fire, Kindle Fire HD, and Android phones and tablets. Apps that use the Amazon Mobile Ads API may be distributed through any Android platform as long as they are available for download from Amazon as well.

Developers who participated in the private beta program reported an increase in ad revenue, especially on their Kindle Fire optimized apps, after integrating with the Amazon Mobile Ads API.

“We switched to Amazon from another major ad network and have seen revenue lift of 200%. Now, I call Amazon first, then another network, so my overall revenue increased 250%. The results from Amazon have greatly exceeded our expectations.”
-- James Farrier, Founder (Simple-List Free)

“Our experience with Amazon has been nothing but great. We were able to integrate in 15 minutes with the easy to follow API and documentation. We’re excited about the eCPM and fill rate so far. Our users have been happy with the quality and relevance of ads they are seeing.”
-- Steve Boymel, Co-Founder of Farlex (Dictionary)

“We decided to try Amazon's ads because our overall revenue and eCPM was low on tablets when we were using another network. We initially integrated the Amazon Mobile Ads API in one of our apps distributed through Amazon since the majority of our users there are on Kindle Fire devices. Our effort has paid off! We saw eCPM jump 300% and our revenue doubled even though fill rate was lower at the beginning. Now we have the Mobile Ads API integrated in all our free apps distributed through Amazon.”
-- Anatoly Lubarsky, Founder of x2line.com (Baby Adopter)

For more information on the Amazon Mobile Ads API, click here. We’ve also posted a short introduction video on our YouTube channel.