According to a new report from Newzoo, gamers using the Amazon Appstore are the most likely to spend money. More specifically, 64% of mobile gamers that use the Amazon Appstore spend money on mobile games, versus 37% for Google Play.
The report also digs into the profile of the mobile players versus mobile spenders. According to the report, mobile games equally attract male and female players but when it comes to spending money, the demographic skews male. The majority of big spenders on mobile are male and have kids, have a large income and more than a third play together with their children regularly, spending a large share of their gaming budget on their kids.
CEO of Newzoo Peter Warman says:
“Game developers should consider shifting marketing resources towards the Amazon Appstore for two reasons: gamers using the Amazon Appstore are the most likely to spend money and Amazon is best at reaching the big spender, which is typically a family man with a full-time job.”
To download the full report, click here.
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