Amazon Developer Blogs

Amazon Developer Blogs

Showing posts tagged with UK

August 23, 2018

Billie Heath

Beano, the brand behind Britain’s longest-running children’s comic, prides itself on being “in the know” when it comes to kids. Check out their top tips for building skills that delight children and parents alike.

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June 11, 2018

Billie Heath

When Amazon Echo and Alexa launched in the UK, Ocado saw the opportunity to reach their customers in new ways. After months of rigorous user testing, the developers at Ocado Technology have created a skill that creates a seamless shopping experience via voice.

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May 30, 2018

Andrea Muttoni

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We are delighted to announce that kid skills published in the UK and Germany are now eligible to earn Alexa Developer Rewards. Earlier this month, we announced that Alexa supports kid skills in the UK and Germany.

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July 20, 2017

Andrea Muttoni

We are happy to announce that lock control and query capabilities are now also available to developers building skills for the UK.

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April 27, 2017

Dean Bryen

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Today, we are excited to announce that developers in the UK and Germany can now use speechcons to build more creative voice experiences with UK English and German words and phrases.

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March 28, 2017

Dean Bryen

Today, we are happy to announce Alexa developers can now add skills to the Flash Briefing on Alexa in UK English and German using the Flash Briefing Skill API, a new addition to the Alexa Skills Kit.Flash_briefing_UK_DE_blog.png

With the Flash Briefing Skill API, you no longer need to build a voice interaction model to handle customer requests for the news. When you configure your compatible RSS feed and build skills that connect directly to Flash Briefing, customers will be able to easily access your content via the Alexa Flash Briefing, which delivers pre-recorded audio clips and text-to-speech (TTS) updates.

The availability of Flash Briefing skills in local languages means that you can now deliver truly localized content to customers via voice. Here are a few ideas to get started with Flash Briefing skills:

  • Create a skill with news from any provider that authorizes you to use their content, and provides a public API.
  • If you’re a blogger you can configure your RSS feed to build a skill for your readers.
  • Podcast host? Simply host the audio for your podcast and provide a JSON feed to allow your listeners to hear your latest episode as they get ready for the day.
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December 22, 2016

Zoey Collier

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EDF Energy is one of the UK’s largest energy companies and its largest producer of low-carbon electricity. It produces around one-fifth of the nation's electricity from its nuclear power stations, wind farms, coal and gas power stations.

Bhavesh Limani is a project manager at Blue Lab, EDF Energy’s innovation accelerator near Brighton in the UK. Launched in 2015, Blue Lab monitors emerging technologies that help shape EDF Energy’s customer experience. One of its primary focus areas is the connected home, including how customers can manage their energy accounts and energy consumption.

When Amazon Echo launched in the United States, it grabbed Blue Lab’s attention. In collaboration with EDF Energy’s R&D UK Centre, the Blue Lab team obtained two Echo units in late 2015. It then began to explore linking voice technology to energy account functionality. Blue Lab wanted to be ready whenever Amazon released Echo and Alexa in the UK.

When Amazon started shipping Echo to UK customers on 28th September, EDF Energy was one of the first UK-specific skills made available to UK customers.

From proof-of-concept to an effective VUI design

Over the last few years, EDF Energy has worked to give customers more direct access and control of their energy accounts. They first created an online sales and service portal, followed by smartphone apps for iOS and Android users.

“Our customers expect digital solutions now,” says Stuart Roberts, Head of Digital Operations at EDF Energy. “We used Alexa as an opportunity to develop a voice channel to extend the online account management experience to voice.”

As the EDF Energy project team refined their proof of concept, they identified four use cases to meet core customer needs and provide a stand-out experience:

  • check account balance
  • check when next payment is due
  • check the contract end date
  • submit a meter reading

The EDF Energy team established an initial voice user interface (VUI) framework and collaborated with Amazon to refine the VUI. Investing time up front was key to minimizing changes and risks later in development.

“I would say most of our voice interface was well-developed from our first cycle,” says Bhavesh. “The Amazon team was absolutely brilliant in helping us to evaluate the various options.”

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July 04, 2014

Peter Heinrich

The Amazon Mobile Ad Network is growing in Europe, adding two more countries soon after announcing its expansion to the UK with ad content now being delivered in Germany and France. In addition, the Amazon Mobile Ads API has been updated to support the Android advertising ID introduced in Google Play Services version 4.0.

New Monetization Opportunities

You can use mobile ads to monetize your apps and games in more ways, now that the Amazon Mobile Ad Network is available in Germany and France. Including those from the UK, Amazon fills ad requests from Europe’s top three advertising countries, as well as the US. A strong eCPM and high-quality ads characterize the Amazon Mobile Ad Network, and these carry over to all supported countries. Amazon sets a high bar for banners, rich media, and interstitials, generally leading to better conversion and higher revenue.

https://design.amazon.com/mockups/ryansam/ads-marketing/aman-eu/AMAN-FR.pnghttps://design.amazon.com/mockups/ryansam/ads-marketing/aman-eu/AMAN-DE.png

Android Advertising ID by Google

Google recently announced the creation of a new Android advertising ID. Under Google’s updated ad policy, beginning August 1st, all updates and new apps uploaded to the Google Play Store must use this ID for advertising purposes (when available on a device) in lieu of other device identifiers. The Amazon Mobile Ads API provides support for the Android advertising ID, so incorporating it into new projects or transitioning existing apps is straightforward.

Changes to VAT Invoices and Contact Address

Note that effective July 1st, the rights and obligations of our European affiliate, Amazon E.U. S.à.r.l., under the Amazon Mobile Ad Network Publisher Agreement were assigned to a different European affiliate of ours, Amazon Europe Core S.à.r.l. Please ensure that future communications regarding the Amazon Mobile Ad Network are addressed to the following address, and that any VAT invoices relating to the Amazon Mobile Ad Network reflect the proper VAT registration number for Amazon Europe Core S.à.r.l., as noted below:

Amazon Europe Core S.à.r.l.
5 Rue Plaetis, L-2338 Luxembourg, Luxembourg
VAT Registration Number: LU 26375245

Please also make sure you amend EC Sales Lists if you file these. We updated the Publisher Agreement to reflect the change above, effective immediately. For a summary of what’s different, refer to Changes to Mobile Ad Network Publisher Agreement.

Next Steps

To take advantage of this new international expansion and support for Google’s Android advertising ID, you must integrate Amazon Mobile Ads API version 5.4.46 or above into your mobile app or game.

  • If you are new to the Amazon Mobile Ad Network, you can get started by downloading the Amazon Mobile App SDK, which includes the latest version of the Amazon Mobile Ads API.
  • If you are currently using an older version of the Amazon Mobile Ads API, simply recompile with the latest version (5.4.46 or above).
  • If your app or game already uses version 5.4.46 or above of the Amazon Mobile Ads API, you are all set. Ad requests you send will automatically be filled for the US, UK, Germany, or France, as appropriate.

Since Google has specific terms of use and timing requirements around the Android advertising ID, we encourage you to upgrade to Amazon Mobile Ads API version 5.4.46 before Google’s August 1st deadline.

To learn more about the Amazon Mobile Ads API, check out our Developer Portal and blog, which includes topics such as tips on ad mediation and tracking ad events inside your apps.

-peter (@peterdotgames)

 

November 22, 2013

Rob Pulciani

Since the launch of Amazon Coins in the US in May, customers have already spent hundreds of millions of Amazon Coins, representing real dollars to developers, who still received their 70% revenue share. Check out our August blog post to read more about some of the results from developers so far.

Today, we’re extending Amazon Coins to the UK and Germany as well. As a thank you to existing and new Kindle Fire owners in the UK and Germany, customers will get free Amazon Coins deposited directly into their accounts so they can experience how easy it is to shop with Coins. Customers will be able to use Amazon Coins to purchase apps, games, and a broad range of in-app items in the Amazon.co.uk Appstore, the Amazon.de App-Shop, and on Kindle Fire.

Amazon Coins are immediately available to customers who pre-ordered the new Kindle Fire HDX 7” and Kindle Fire HDX 8.9”. Both devices are now available in the UK and Germany. This is a great opportunity for you to take advantage of Amazon Coins and the perfect time to submit your apps for the holiday rush. In 2012, we saw a 50% increase in the number of app downloads during Thanksgiving week as compared to an average week. During ‘Digital Week’ 2012, the week after Christmas, customers purchased and downloaded 600% more apps than any other week during 2012.

We have already seen developers like Halfbrick, PepiPlay, and textPlus benefit from customers using their Amazon Coins to try out and explore new apps and games. For many Indie developers, Coins has accounted for the majority of their revenue since Coins launched in the US.

If your app is available for sale for Kindle Fire in the Amazon Appstore, there’s nothing else to do. So submit your apps today and take advantage of Amazon Coins. For more information on making your apps available on Kindle Fire devices, check out these links:

1.    Create an account on the Developer Portal
2.    Download the Amazon Mobile App SDK
3.    Review the Kindle Fire development resources