We are delighted to announce that in-skill purchasing (ISP) is now generally available for Alexa skills published in France, Italy and Spain. 

We’re excited to announce that we have expanded the Alexa Developer Rewards program to France, Italy, and Spain.

We’re excited to share that we’re launching updates to the Alexa Voice Service that make it possible for device makers to bring localized Alexa experiences to customers in Italy and Spain. 

Amazon today announced that Alexa, the brain that powers the Echo family of devices, is coming to Italy, along with Alexa-enabled devices: Amazon Echo, Echo Dot, Echo Plus, Echo Sub and Echo Spot, and Amazon Smart Plug.

Today, we're excited to announce that developers can start building voice experiences for customers in Italy and Spain using the Alexa Skills Kit (ASK).

Oggi siami lieti di annunciare che gli sviluppatori possono iniziare e creare esperienze vocali in Italia utilizzando el Alexa Skills Kit (ASK) da subito.

Today, we announced that Amazon Alexa and Alexa-enabled devices are coming to Italy later this year. Starting today, you can use the Alexa Skills Kit (ASK) to build skills for customers in Italy using the new Italian language model.

We’re pleased to announce that you can now submit apps for distribution in the United Kingdom, Germany, France, Italy, and Spain, using the Amazon Mobile App Distribution Portal. We’ll begin distributing apps in these countries later this summer (and we have more countries planned in the near future). 

The Amazon Appstore in the U.S. has had a very successful year with millions of customers discovering and downloading apps and games. We continue to welcome new developers onto our platform, and since launch, we’ve grown to tens of thousands of apps—with more coming every day. Our recently launched In-App Purchasing API is already helping developers like Mobile Deluxe, G5 Entertainment, and Social Gaming Network delight their customers and generate significant revenue. Amazon now offers developers the opportunity to experience similar success with app sales outside the U.S.

Now is a great time for new developers to sign up and become familiar with the program. You have the ability to select the countries where you would like your apps to be sold and set your list prices by marketplace. If you are already participating in the program, your apps will automatically be made available for sale internationally by default. And you can easily change international availability for your apps via the Distribution Portal if your apps should not be sold in select countries. Developers allowing Amazon to sell apps internationally are responsible for ensuring their apps comply with all applicable export and import restrictions and the laws of the countries in which the apps are sold.

Though Amazon will not require apps to support multiple languages, we encourage you to consider localizing your apps with language translations and to think of creative ways to deliver great experiences to your international customers. Just as in the U.S., if you sell apps in the U.K., Germany, France, Italy, and Spain, you will benefit from Amazon’s trusted 1-Click purchasing as well as the easy-to-integrate In-App Purchasing API.

Today we are also announcing two changes to the Amazon Mobile App Distribution agreement. First, building on the success of the April In-App Purchasing Service launch, and to simplify our global terms, Amazon will be aligning the revenue share for paid apps with that for in-app products sold using Amazon’s In-App Purchasing Service. Starting July 1, you will earn 70% of list price on each paid app sale. This is a change from the prior terms under which you earned either 70% of the app’s sales price or 20% of list price (whichever was greater). To put it differently, starting in July, you’ll receive 70% of the list price for all sales, regardless of whether you monetize your apps up front (paid apps) or downstream (using our In-App Purchasing Service).  

Second, we will be adapting the terms of the distribution agreement to provide more flexibility around timing for app submissions. You will now control which apps you will make available to Amazon customers, and when, as well as the countries in which your apps may be sold. As a reminder, it’s your responsibility to ensure your list prices do not exceed the lowest prices at which your apps and in-app products are sold in similar stores. To review the full agreement, including the two changes described above, please follow this link.

If you don’t already have a developer account, it’s easy to join and we’ve waived the annual fee for 2012  it’s free to register for a developer account. Sign up now, and start submitting your apps for international distribution later this summer!