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Showing posts tagged with CasualConnect

August 28, 2012

Amazon Mobile App Distribution Program

Aaron Rubenson, Director, Amazon Appstore for Android,provided his perspective on delighting customers and monetizing mobile apps at the Seattle Casual Connect conference in July.  Missed the conference?  Check out a video of his presentation to game developers on the Casual Connect website or download the presentation from this link:

Download Making_Money_by_Delighting_Customers_Rubenson_Casual_Connect.

Topics include:

  • Making great content
  • Creating the first reason to buy
  • Removing purchase barriers
  • Maintaining a relationship
  • Building a brand