Note: Effective 08-26-2015 Free App of the Day (FAD) has been replaced with Amazon Underground.
Getting the right exposure for your app is a key ingredient to making it successful. Amazon already has several programs which developers can leverage to help drive visibility to their apps, and developers who want even more visibility think outside the box to tailor their customer experiences to increase engagement with their apps. Tribeplay is one of those game publishers who did just that, by issuing a price discount promotion that drastically increased their revenue.
The team which is based out of China has been building apps since 2012 and created the series of games under the title Dr. Panda that first appeared on iOS and Android. According to Tribeplay, making their Android Apps available on the Amazon Appstore required “little to no extra tweaking.” Tribeplay added that “one of the best things about the Amazon Appstore is that there wasn’t much work to get our apps on there. We already develop for Android, so getting our games on the Amazon Appstore was a real breeze.”
The games are available worldwide, but the team wanted to increase sales in Europe so they discounted the price of their apps by more than 50% in select countries. By doing so, Tribeplay saw their gross revenue more than double in UK, Germany, France, Italy, and Spain.
So how did the team accomplish this? Tribeplay ran banners highlighting their price promotion, which caught the attention of customers in the Amazon Appstore. When the Amazon Appstore recognized that their app was trending in customer popularity, Amazon assisted by providing more visibility for the app. “The suite of tools for promotions and sales [that Amazon provides] to help market our apps on the Amazon Appstore more effectively are very valuable.” said Tribeplay, the creators of Dr. Panda. The team saw the app’s sales more than double during the time period, when they increased the visibility of their app.
Aside from the sales uplift, Dr. Panda was also able to reach a new and unique developer audience on Amazon. “Amazon Appstore is a fantastic platform for us and continues to get better. Through Amazon we’ve been able to reach a whole new demographic and really succeed with them. The fact that the Kindle Fire device line is so integrated to the store has also been a great benefit for both developing and marketing our apps with Amazon customers in mind.” The teams recently joined the Appstore Developer Select program and integrated the Mobile Ads API and are excited to see how the results will turn out. By participating in these programs, the team will receive additional impressions for their app, home page placements, and customized ads for their app in the US.
So how can you increase visibility? Besides having your app perform well, you can ensure your app qualifies for the Appstore Developer Select program, or get your app featured in the Free App of the Day program. If you’re looking for something similar to what Tribeplay did with their promotion, check out the Developer Promotions Console, which allows you to easily discount your apps. Getting your app onto these programs only requires a couple pre-requisites and they all aim at providing visibility for your app. For example, for your app to qualify for the Appstore Developer Select program, it must utilize relevant API’s such as Amazon In-App Purchasing, Amazon Mobile Ads, and Game Circle that all contribute to enhancing the user’s experience in your app. If you need help with these requirements we have a lot of resources available as well. “The Amazon team has always been amazing with their help and advice. Questions we ask are always answered promptly and accurately, and any problems we’ve had have been solved super quickly.” says Tribeplay.
We want to start the year off by focusing on getting your Web Apps noticed in the Amazon Appstore, so you have the best chance of acquiring new customers. There are a few easy steps you can take to so that your apps, whether web or non-web apps, are more appealing to first time downloaders. This includes ensuring you have quality screenshots and promotional images, detailed product descriptions, an easy way for customers to review or share your app, as well as a way for customers to discover your apps outside of the Amazon Appstore. Amazon also offers unique ways to help your Web Apps get noticed including weekly promotions for the top Web Apps in the Appstore as well as access to Appstore Developer Select.
All Web Apps submitted to the Amazon Appstore will be automatically entered into for Appstore Developer Select, if they meet the program requirements. This program helps get your Web Apps discovered and gives you more opportunities to boost your sales and revenue. As a developer with one or more qualifying apps, you will receive the following benefits:
You can check the status of your eligibility by going to the My Apps section of the Apps and Services Tab in the Developer Console.
You can click on View Report to see which items your App has passed on and which items you need to update in order to become eligible.
Once your app has been enrolled in Appstore Developer Select you will also have the option to view the Ad Campaign that has been set up on your behalf.
The title and description of your app is like the front door of a building. Customers will never know what’s inside until they knock and walk inside. By writing an effective description you can change your app from the spooky abandoned house on the corner to an enticing new shopping mall just waiting to be explored.
The keywords section will be how customers find your app when searching the Amazon Appstore so make sure you chose relevant discoverability terms.
In addition to the App details you can also select a Content Rating for your app letting customers know what to expect.
Be sure to read our previous blog post with tips on effective title and description for your apps here.
Your Web App submission will need to provide screenshots of your app running as well as an optional video. You should create and upload both a 114x114 icon and a 512x512 icon, which will be used for the app list and carousel respectively.
In order to take the screenshots of your app running you will need to use the Web App Tester program on a Kindle device (emulators are not currently supported) and use the Kindle built in screenshot button combination. The button sequence for each Kindle device can be found here.
You will need to next copy the screenshots off of the Kindle device and uploaded to the developer portal.
On windows simply plug in your Kindle device and open File Explorer to Internal Storage > Pictures > Screenshots.
For Mac OSX you will need to use the Android File Transfer Tool and navigate to Pictures > Screenshots.
While you are only required to submit three screenshots, having additional screenshots as well as a promotional image is recommended and will help to increase the chance for downloads. You can also include an optional Video showcasing your Web App.
You can get additional information on taking screenshots of your Web Apps via the official developer documentation here.
Amazon also offers App Badges you can include on your Website and customer communications such as email blasts.
These Badges are available in a variety of languages and will further increase potential download traffic to your app by referring customers who are already interested in your products or have come across your website.
For full details on using App Badges be sure to check out the documentation here.
Building an audience for your apps and connecting with new customers is an important concern for most developers. By following the steps listed here you can ensure a higher chance of getting noticed. The more customers who see your app the greater the chance of increased downloads, more reviews and eventual promotion inside the Amazon Appstore.
Got a great HTML5 Web App in the Amazon Appstore? Looking to get promoted? Why not tell us about it! You can Contact Us directly and let us know.