スマートフォンゲームでよく話題に上る「IPコラボレーション」や「IPもの」。原作アニメやキャラクターの人気が高ければ高いほど注目を集めやすい一方で、ファンからの期待に応えるのは一筋縄ではいかないはず。

人気アニメ「ガールズ＆パンツァー」のスマートフォンアプリの開発・運営を手がけるGamegate社に訪問し、アプリ開発上のこだわりや、AmazonとIPコンテンツを上手く活用した施策などについてお話を伺いました。

We have just completed the final Amazon Developer Spotlight competition of the year. With hundreds of submissions received across UK, US, and Germany, our Amazon Appstore experts had a tough job selecting the winners...

Today we’re excited to announce the all-new standalone Amazon Appstore mobile app for Android. The new mobile app is redesigned from the ground up, allowing customers to enjoy the same apps and games that they engage with on Fire TV and Fire tablets on their mobile phones.

Martin King, technical lead at Casual Arts, explains how life has changed for the team since their winning the UK Developer Spotlight (an indie featuring initiative on Amazon Appstore). Casual Arts specialise in hidden object games.

The Amazon Appstore Spotlight is back, just in time for new customers unwrapping their new Fire devices this December.

Is summer keeping you too busy to stay up-to-date with our tutorials, articles, and announcements? Never fear - the week in review blog is here!

Vision Mobile recently shared a new chart showing a higher percentage of Amazon Fire developers above the app poverty line versus other platforms. More specifically, 59% of developers distributing their apps on the Amazon Appstore make more than $500 per month versus <50% on other platforms. The chart also showed that developers continue to experience increased monetization in the Appstore - Amazon had a bigger proportion of developers making $5,000+ a month compared to developers on other platforms. We’re excited to see developers like you expand their reach and monetize apps through the Amazon Appstore.

Today the Amazon Appstore is available on more than just Fire devices including the all-new Amazon Fire TV Stick. The Amazon Appstore for Android is also pre-loaded on BlackBerry 10 devices and carriers including O2, EE, Deutsche Telecom and others on millions of Android devices. This wide reach gives your app access to even more customers. Plus, the latest Amazon shopping app fully integrates apps and games into the shopping experience enjoyed by millions of customers. So when customers are searching for products in the Amazon shopping app, they’ll also discover relevant apps and games that they may also enjoy.  Here’s what some developers are saying about their experience with Amazon:

“When we compared our 2014 data, we noticed that ARPU on Amazon was 70% higher than on Android and 15% higher than on iOS”.                                                                          

– Elad Kushnir, VP of Business Development at Playtika

“The Average Revenue Per Download (ARPD) on Amazon is actually higher than on Android.”   

– Jean-Baptiste, CEO at DJIT

Check out the infographic below to learn more about where your apps will be available once you distribute them on the Amazon Appstore then get started and submit your apps here.

P.S. The holidays are the best time of the year to submit your apps. Read our latest blog post to learn more: Three Important Stats About Holiday Device Sales

Now available in 41 additional international locations, the Amazon Appstore has expanded its global presence to 236 countries and territories. Publishing your Android app on Amazon means you can reach customers from around the world, including those in countries that were previously inaccessible.

Africa, Asia, the Middle East, Oceania

This expansion represents an opportunity for Amazon developers to target new areas in Africa, the Middle East, and Southeast Asia, including some of the most populous and connected nations in the world. Singapore, Indonesia, Saudi Arabia, Nigeria, Bangladesh, Egypt, and Turkey are just a few examples.

Local Restrictions

All apps will not be approved to be published in all countries, based on local restrictions. As always, you should familiarize yourself with any content guidelines or rules that may be imposed by specific governments in the countries in which you select to distribute your apps.

Impact on Existing Apps

For apps that are already live on the Amazon Appstore (or that you are in the process of submitting), distribution to these new areas will be enabled automatically if:

• You selected In all countries and regions where Amazon sells apps when asked where you would like the app to be available; and
• The app complies with the local restrictions described above.

As before, you can also fine tune where your app is distributed in each geographic region by selecting countries and territories individually.

More Countries, More Potential Customers

As the Amazon Appstore expands its presence around the world, your potential customer base expands with it. With the ability to publish your Android apps and games to 236 countries and territories around the world, Amazon helps you reach a truly global audience.

Here are the newly added locations (see Countries & Territories Eligible to Shop for Apps for the complete list of all accessible areas):

-peter (@peterdotgames)

The Amazon Appstore will soon be available on more devices. Early yesterday, BlackBerry announced that the Amazon Appstore preloaded on BlackBerry 10 devices starting this fall.

What Does This Mean For Amazon Appstore Developers?

This is great news for Amazon Appstore developers. In addition to Fire phone, Kindle Fire tablets, Fire TV and Android devices, you’ll now have the opportunity to distribute your apps and games on BlackBerry 10 devices. This expanded reach gives you the opportunity to sell to more customers.

What Does This Mean for BlackBerry World Developers?

You don’t have to wait to migrate your app or game to the Amazon Appstore. Click here to give your app a test run now. Submitting your app to the Amazon Appstore is easy. Register for a developer account at no cost. If you have questions, see these FAQs.

IDC conducted an Amazon sponsored survey of 360 mobile application developers to understand their key motivators and gather feedback on their experience developing apps for the Kindle Fire platform versus Android and iOS. According to the survey, 65% of surveyed developers say that total revenue on Kindle Fire was similar or better than on other platforms. 76% of surveyed developers say that Amazon helps them connect to new customer segments.

To download the full report, click here.  

65% of Developers Say Total Revenue Similar or Better Than Other Platforms

IDC asked developers who currently build apps for the Kindle Fire to describe the return-on-investment profile of Kindle Fire and compare it to other platforms.

65% of the surveyed developers also say that the Total Revenue achieved on the Kindle Fire is similar to, or even better that, what they experience with other major platforms.  74% of the same developers say that Average Revenue per App/User is similar to or better than other platforms.

76% of Developers Say Amazon helps them Connect with New Segments

Finding new customers can be extremely difficult.  Developers who build apps for the Kindle Fire say:

The Kindle Fire platform can be a significant source of net new business and “reach” for developers at a time when new segments may be difficult to find on competing platforms.

Download the Report

To learn more, click here to download The Case for Developing Mobile Apps for the Amazon Appstore and Kindle Fire report prepared for Amazon by IDC.